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To inspire repeat business from 2020’s millions of new gun owners, retailers like Jacques Clerc of Inner 10 Weapons and Training in Omaha, Neb., use classes to create meaningful connections for customers and their firearms purchase — with the goal of turning one-time buyers into enthusiasts.
“There are just so many different things you can get them hooked on. If we can turn it into a hobby, we can keep them around,” he relays to Tim Barker in “Training And The First-Time Gun Owner” featured in the Feb. issue of Shooting Industry.
Being an involved member of the community is another effective way to attract repeat business. Carolee Anita Boyles’ “The Community Connection” examines how three stores have taken this approach a step further by providing specialized services for individual customers, first responders, churches and even a local zoo.
Notable trends are emerging ahead of the upcoming spring turkey season. Ashley McGee uncovers sales strategies, products and changes in hunting techniques in “Turkey Time.” Michelle Scheuermann taps into another trend by offering tips for even better engagement with an online audience — specifically with the use of hashtags — in “Continuing To Optimize Your Social.”
Widespread ammunition shortages have sharply impacted sales for frustrated dealers. In Best Practices, Ava Flanell leans into the “improvise, adapt and overcome!” motto to help establishments secure additional sales, namely with airguns and dry-fire aids. Businesses that promote participation in the shooting sports not only entice new gun owners to return, but also serve loyal customers by bringing fun to the range for men, women, youth and families alike. Ashley McGee introduces Action Shooting International in Arms & The Woman.
February’s Personal Defense Market column encourages gun-store personnel to act as a representative of the industry in the local news media. In “Handling Q&As With The Press,” Massad Ayoob lends powerful “sound bite” answers to some of the most commonly asked questions concerning gun rights and legislation.
The three-part 2021 New Product Showcase reaches its conclusion with more than 40 brands represented — adding to the hundreds featured overall — in the Feb. issue.
Discover more at ShootingIndustry.com: Easy-to-navigate sections, scores of new products, online exclusives, industry-related news and digital versions of every issue are readily available. Join the conversation anytime: comments@shootingindustry.com or facebook.com/shootingindustry.
CONTACT: JADE MOLDAE