FRIDAY, AUGUST 6, 2010   ■   NEW PRODUCTS

Hoppe's Introduces Air Freshner With No. 9 Fragrance

Overland Park, KS - In 1903, when Frank Hoppe developed a mix of 9 different ingredients to create the original Hoppe's No. 9 gun solvent, he had no idea that history was being made. Over the last 107 years the smell of Hoppe's No. 9 has evoked fond memories of fathers, grandfathers, memorable hunts and great days in the field.

In response to consumer requests, Hoppe's now has an air freshener with the unique No. 9 smell. The freshener has a string for hanging it in your gun room, car, garage, or anywhere you want the nostalgic smell of Hoppe's No. 9.

Brett and Kate McKay, authors of the book "The Art of Manliness" list Hoppe's No. 9 as one of the top 15 manly smells.

The Hoppe's No. 9 Air Freshener will be available at your favorite sporting goods and/or hunting store and will sell for a suggested retail price of $3.99.

Visi www.hoppes.com for more information on all Hoppe's and Hoppe's Elite Products.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike's Law Enforcement®, Stoney Point®, Hoppe's®, Butler Creek®, Kolpin®,Uncle Mike's®, Millett®, Simmons® and Final Approach® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

In 1903, Frank August Hoppes mixed up nine chemicals and created the world's most potent gun cleaning solvent. Since that time, Hoppe's has emerged as the leading gun care company in the world. Bushnell provides Gun Care For Every Barrel with Hoppe's #9, Hoppe's Elite and M-Pro7 Gun Care Products.