Wilsonville, OR -Crimson Trace announces the May 1 launch of its exciting new consumer loyalty program: Crimson Club™. Free to register, Club members will receive 100 points instantly upon registration, along with an additional 100 with subscription to the Crimson Trace eNewsletter. When signed in to their account, Crimson Club members earn points on the purchases they make at CrimsonTrace.com, and may use those points towards future orders on any Crimson Trace products or accessories..

Additionally, members can also receive reward points for various activities such as online product reviews and referrals to friends. With referrals, Crimson Club members will earn points when their friends register and/or place orders on the Crimson Trace website. Also, club members will receive additional benefits with their membership including invitations to special events, advance product launches, special polls, surveys and contests, access to members-only products and more.

"Crimson Club is our way of saying thanks to our legions of loyal customers," said Kent Thomas, Director of Marketing for Crimson Trace. "We think it's one of the most dynamic and generous loyalty programs in the firearms world and it's a great way to engage with the people who've made us the industry leader in laser sight systems." For further information and to sign up, visit Crimson Club.