Nikon's "BDC Bonus Days" promotion is back! This fall, save big when you purchase any Nikon BDC (Bullet Drop Compensating) reticle riflescope. Choose the reticle for your shooting passion and earn a $30 mail-in rebate. Participating dealers may also offer an additional instant savings of $10 to $70 on the BDC-equipped riflescopes. The offer begins on August 3, 2012 and runs through October 6, 2012 - just in time for hunting season.

The promotion includes more than 40 different riflescopes; even the new 2012 models such as the P-22 and P-223.

"The BDC Bonus Days promotion is really a great opportunity for shooters to take a serious look at the variety of BDC scopes we offer," said Jon Allen, general manager of Nikon Sport Optics. "Whether you're into rimfire, crossbow, muzzleloader, AR's, you name it, we've got a scope for it."

Nikon's BDC riflescopes, combined with Spot On™ Ballistic Match Technology, have changed the way people shoot at long-range targets. The Spot On program provides users with exact aiming points on the BDC reticle for any load or ammunition at a specified range, which eliminates the need for holdover. Spot On can be purchased for iPad, iPhone and Android or used for free at nikonhunting.com/spoton.

For complete details on the "BDC Bonus Days" promotion, please visi www.nikonpromo.com.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon's full line of riflescopes, binoculars, fieldscopes and laser rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064. 1-800-645-6687 www.NikonHunting.com.