Overland Park, KS - Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has launched a complete redesign of its Bushnell website, Bushnell.com.

The new Bushnell.com was built with ease of navigation and user experience at the forefront. With sections designed for each enthusiast market and a complete site index at the bottom of each page, Bushnell.com allows users to quickly navigate the site and access content with minimal clicks.

"The new and improved Bushnell.com was designed to deliver a simple yet enhanced user experience," said Aaron Oelger, Bushnell Outdoor Products director of marketing. "We understand the growing importance of our web properties and will continue to invest in providing an optimal user experience while delivering fresh content," added Oelger.

The site brings to life the Bushnell New Laws of Performancecampaign, giving visitors an opportunity to learn more about the pledge Bushnell is making to its customers including the new 100 percent money-back Bulletproof Guarantee program.

In addition, the site is mobile-friendly, offering a quality user experience for the growing number of consumers accessing the web with a mobile device or tablet. Integrated with the Bushnell social media channels, users can instantly access the company's Facebook, Twitter or YouTube profiles for the latest content and news from the field.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Butler Creek®, Final Approach®, Hoppe's®, Millett®, Night Optics, Primos®,Simmons®, Stoney Point®, Tasco®,Uncle Mike's®, Uncle Mike's Law Enforcement®, and the following eyewear brands:Bollé®, Cébé® and Serengeti®. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.