Crimson Trace

April 5, 2013 |
Dale Pratt Assumes Role of General Manager For Burris Company, Inc.

GREELEY, Colo. (April 5, 2013) - Dale Pratt has been named the new General Manager for theBurris Company, Inc. in Greeley, Colorado. Pratt will be responsible for managing all aspects of the Burris operation which includes production, sales, marketing and distribution of Burris riflescopes and Steiner optics in the U.S.

Pratt joined Burris in April 2012. He has more than 25 years of experience in strategic planning, business analysis and development, finance and controlling. He holds a degree in Business Administration with an emphasis in Business Finance from the University of Northern Colorado, and advanced training in Process Consulting, Project Management and Problem Resolution.

In his new position, one of his primary goals is to manage the continued growth of the Burris andSteiner brands in the U.S.

"Both brands are poised for significant growth in the short term as we expand the markets we serve and grow our distribution base. We're in the process of building a word-class team to meet this challenge, and this is an exciting time to be involved with these two brands," said Pratt.

About Burris Company Inc.

Burris Company, headquartered in Greeley, Colo., is a leading North American manufacturer of riflescopes serving the needs of avid hunters, shooters and sportsmen. To see the complete line of Burris products, visit

About Steiner Optics

For over 60 years, Steiner Optik, Bayreuth, Germany, has been the largest, dedicated manufacturer of high quality binoculars for commercial markets like hunting, outdoor, marine birding and for the military/law enforcement markets. Steiner has an extensive worldwide distribution network, servicing customers in over 70 countries. For more information, visit

Steiner is part of the Burris Company, located in Greeley, Colo. Both companies are part of the Beretta Holding S.p.A.
Dennis Phillips (970) 576-3251