Crimson Trace

October 11, 2017 |
Don Coffey Company Represents NovX

NovX, a new class of ammunition that is ballistically superior to standard ammunition, enters the industry with the Don Coffey Company representing their recently introduced ammunition line.

On the heels of one of the most innovative announcements in the history of ammunition, with the marriage of two outstanding technologies, comes the announcement of a working partnership between NovX and the Don Coffey Company, one of the most notarized national representative groups in the firearms industry.

Phil Lillo, CEO/Owner of the Don Coffey Company comments, "After seeing the ballistic results from this ammunition and the vision of NovX, with new product introductions we see a perfect fit with our two companies. NovX is a high-quality brand of ammunition that combines stainless steel and copper polymer creating a faster, lighter weight round with many benefits for concealed carry, training at the range or shooting competitions. Retailers will be impressed with not only the bullet performance but their attention to packaging and how well it will look on the retail shelf."

"The Don Coffey Company brings years of sales expertise, along with their desire to provide distributors and retailers with the finest products in the industry. The Don Coffey Company has a great reputation for building communicative relationships between the manufacturer and the retailer with integrity, determination and passion for the industry, states Scott Shultz, CEO of NovX. "We are extremely happy to be working with a group that has common business philosophies which are to provide great products and stand behind them with great customer service."

NovX ammunition is available in 9mm with four different variations: NovX 9mm ARX® Engagement: Extreme Self-Defense and +P, NovX 9mm RNP™ CrossTrainer and +P. NovX combines the intellectual properties of a polymer/copper ARX® bullet with the Shell Shock Technologies™ (SST) stainless steel casing and aluminum primer base, operating on the principle of Aero and Fluid Dynamics, not hydrostatic shock or mushrooming. With the benefits of a self-lubricating and corrosion resistant stainless casing and the lack of lead fouling, firearms cycle faster and more reliably while shooting more accurately and burning cleaner. The advanced polymer/copper bullet composition acts like a frangible round and mitigates ricochet when shooting into impenetrable surfaces or steel reactive targets at the range. Plus, with emerging lead regulatory compliance issues in certain states, as well as indoor ranges, the absence of airborne and deposited lead is a significant advantage to the end user and range owners. These bullets are faster, lighter and flies flatter than lead, offers less felt recoil, and creates absolutely devastating wound channels. NovX ammunition is the most effective, lethal combination of bullet technology in more than a century. Today the world discovers brass and lead had their chance. Welcome to the new world.

About NovX:
The NovX brand of ammo has been specifically created by Timberghost Tactical, LLC, a Georgia-based company, and combines stainless steel casings with poly/copper projectiles creating a new class of ammunition that is ballistically superior. Reduced Recoil. Match grade accuracy. Devastating wound channels. Welcome to the new world!

Media Contact: Kim Cahalan // Media Direct // 309-944-5341 //