Crimson Trace

June 13, 2018 |
First Lite to Use Brandlive


On Wednesday, June 13th at 2pm PT, hunting brand First Lite will use Brandlive to broadcast What’s in Your Pack?, a free, interactive event featuring First Lite’s Ryan Callaghan and Argali Outdoor’s Brad Brooks. These seasoned hunters and outdoor professionals will be highlighting the gear, brands and strategies they depend on each time they pack up to hunt. Callaghan and Brooks will answer audience questions in real time as they pack and unpack their gear via live video.

First Lite uses Brandlive and live video to give consumers access to its team of skilled conservationists, hunters, and outdoor enthusiasts, as part of the brand’s push to make hunting and outdoor life a more inclusive community for anyone interested. First Lite recently launched its new 2018 product line on the live video platform, which drew in a large, engaged audience.

“As a premium, high-tech, direct-to-consumer brand, First Lite thrives on sharing its brand message and values through consumer engagement. This is what led to First Lite exploring live video as a means of interacting with a loyal customer base, and expanding that base through live storytelling,” shares Ashley Rambo, Customer Success Manager at Brandlive. “First Lite’s content is creating an inclusive space where anyone can go, whether you are a lifelong elk hunter or a new outdoor enthusiast.”

Participants are eligible to win a gift card from First Lite or Argali Outdoors, simply by registering for the event and posting a question in the comment section. Callaghan and Brooks will be responding to as many questions and comments as possible can during the livestream. 

To register and tune in for What’s in Your Pack?, taking place Wednesday, June 13th at 2pm PT, click here.


About Brandlive, Inc.

Brandlive provides an omni-channel live video platform for brands and retailers to modernize their training, marketing, and eCommerce events. The end-to-end live video platform enables brands to connect their best product experts and influencers directly to global digital audiences, who can then interact with those experts. Customers such as GoPro, The North Face, REI, eBay, Walmart and Cabela's use Brandlive to launch products, increase eCommerce sales, create innovative live marketing programs, and conduct more cost-effective internal events and training. Brandlive is headquartered in Portland, OR and can be found online at

About First Lite

First Lite was conceived by Kenton Carruth and Scott Robinson who had long lived in Central Idaho and worked in the winter sports industry. As the company grew, Scott and Kenton drew on their background in the wider outdoors industry in order to design effective synthetic outerwear. After extensive R&D, they settled on partnering with 37.5 by Cocona. The fabric company produces a truly game changing technology that breathes better than anything on the market and also provides unparalleled protection from the elements. Additionally, 37.5 is no stranger to apparel brands and also works with notable companies such as Adidas, Carhartt, Rabb, Billabong and Salomon. With the addition of outwear that could be put up against any in the wider outdoor industry, First Lite produces a complete system for sportsmen who demand the highest quality apparel for the most extreme conditions. Learn more at
Media Contact:
Shana Bloom, Customer and Content Marketing Manager at Brandlive