Following recent mass shootings, Walmart CEO Doug McMillon has announced the retail giant will stop the sale of handguns in Alaska, and stop selling handgun ammunition “once it sells out its current inventory.” Walmart is also asking customers not to carry firearms in stores in states with open carry laws unless they are authorized law enforcement officers. Walmart says it represents two percent of U.S. gun sales and around 20 percent of all ammunition sales. The sales numbers are expected to drop to about 6-9 percent when the change is enacted.
The National Shooting Sports Foundation (NSSF) has always respected the right of companies in our industry to make business decisions that they feel are in the best interest of their business and customers. While we are disappointed by Walmart’s announcement today that it has decided to stop selling certain types of ammunitions used in a wide variety of firearms, along with discontinuing the sale of handguns in their Alaska stores, NSSF appreciates Walmart’s continuing commitment to America’s hunters and recreational target shooters and their equipment needs, as sportsmen and women represent tens of millions of responsible gun owners in this country."
Registration for the Civilian Marksmanship Program’s Oklahoma CMP Games is currently open. The annual event is set to take place Oct. 7-13, at the Oklahoma City Gun Club. Along with competitive matches, a rifle Small Arms Firing School is scheduled.

Viridian Weapon Technologies is pleased to offer an E Series™ red laser sight for the newly introduced Taurus G3 in a giveaway and invites enthusiasts to enter here.
CrossBreed Holsters marks the launch of the all-new Taurus G3 semi-auto 9mm pistol by offering a robust lineup of Crossbreed holsters custom-fit for this exciting new full-frame handgun and a giveaway you can enter here.
Due to an in-category display limit, vendors should order their spaces now for the Holiday Sportsman Show, launching on November 5 and running through December 31.In addition to retail sales, Holiday Sportsman Show participation also supports a number of conservation groups, youth groups and veteran groups.

Israel Weapon Industries, an SK Group Member, will present its latest offerings to the Canadian market at TACCOM 2019. The event takes place in Mississauga, Canada, September 6-8.
Savage introduced a new AXIS II in Flat Dark Earth. The AXIS II FDE, with the Bushnell Banner 3-9x40 mounted and bore-sighted, is ready to hit the range or field, right out of the box.
Weatherby is excited to announce two new Mark V rifles the Backcountry and Backcountry Ti in combination with an all new Weatherby magnum cartridge, the 6.5 Weatherby RPM cartridge.

Walther is proud to announce the release of the PPK/S First Edition. A TALO exclusive, it commemorates the return of the PPK family and the beginning of Walther’s US-based manufacturing.
DTLgear announced the addition of a high-quality first aid kit made specifically for outdoorsmen to their product line. It’s lightweight, includes emergency bleeding control kit with tourniquet, chest seals and more.
Davidson’s is proud to welcome 14 sales professionals to its family and announce the opening of the southeastern and northeastern regional call centers in Chapin, South Carolina and Downingtown, Pennsylvania. This expansion provides greater accessibility to customers and increases the level of service.

Springfield Armory will be releasing a new firearm on September 25, 2019.
SIG SAUER, Inc. announced the official award of a contract by the U.S. Army in the down-select process for the Next Generation Squad Weapons. The award encompasses the complete SIG SAUER system consisting of 6.8mm hybrid ammunition, a lightweight machine gun, rifle, and included suppressors, making SIG SAUER the single source manufacturer for ammunition, weapons, and suppressors for the U.S. Army.
XS Sights announced the hiring of Addison Monroe as Digital Marketing Specialist. In this role, Monroe will be responsible for all digital marketing for the company including web content creation and graphic design.

Armament Systems and Procedures ? a manufacturer of law enforcement and public safety products ? is seeking a proven sales professional to service its Mid-Eastern US Market. The region includes Michigan, Indiana, Ohio, Tennessee, and Kentucky.
Henry Repeating Arms is resurrecting a firearm that has not been produced by another major manufacturer since 2002 with the release of their new Henry Garden Gun Smoothbore .22.
Cincinnatti, Ohio, based manufacturer Faxon Firearms announce their new 350 Legend Line of AR Barrels.

The complete three seasons of the popular series, Hollywood Weapons is now available on MyOutdoorTV (MOTV). Featuring U.S. Special Forces veteran Terry Schappert and weapons expert Larry Zanoff, the crew examines famous scenes from television and movies, to see if they would play out in the real world.
Meopta USA Sport Optics is now shipping its newest line of premium riflescopes – the Optika6 series. Available in hunting and shooting models, Optika6 riflescopes feature a 6x zoom, zero-reset turrets and advanced MeoBright lens coatings.
The burgeoning concealed-carry segment continues to be a “must-have” category for dealers. In Shooting Industry’s September issue, readers will learn how stores positioning themselves as resource centers through training and education programs have achieved continued growth among CCW customers.
The National Association of Sporting Goods Wholesalers is pleased to announce that National Shooting Sports Foundation will be sponsoring the NASGW Expo Appreciation Dinner on October 22nd in Orlando, FL.
This week on Guns & Gear, it’s ways to customize the most popular rifle platform with Sig Sauer's TREAD rifle and accessories. Plus, Smith & Wesson's Model 648 .22 WMR revolver, the FN SCAR family, Canik's TP9 Elite Combat and TP9SF Elite, and Crimson Trace's new CTL 5108 1-8x short range scopes.
They’re shooting for national titles in skeet, trap, and sporting clays in the College Clay Target Championships. And, Julie Golob shows us how to get your defensive handgun into action when you’re not carrying – all on Shooting USA.
Whitetails Unlimited sponsored a novelty event at the S3DA Outdoor Target and 3-D National Championships, held outside of Metropolis, Illinois. The Whitetails Unlimited Long-Shot Challenge had participants attempt to hit an orange dot on a 3-D whitetail target at distances greater than their maximum distance for their division and class.
The Civilian Marksmanship Program (CMP) is currently opening its search around the United States for hosting venues of its Summer 3-Position Air Rifle Camps.

“Virtue signaling” is today’s synonym for tokenism.

“Tokenism” is wrong. But “virtue signaling” isn’t just accepted business practice; it’s encouraged.

Yesterday, Walmart- which ostensibly sells about two percent of all firearms and twenty percent of the ammunition sold in the United States- announced it would stop selling handgun and “short-barreled rifle” ammunition.

The company said it will also “encourage” customers no longer openly carry guns into any of its 4,700 Walmarts or Sam’s clubs in states that allow for open carry.

Anti-gun groups and follow-along dunderheads who believe that “banning” something protects you (try a “mosquito-free” zone down in the south) are trumpeting the decision.

Seems those bright folks in Bentonville have figured out how to have it both ways.

They’re “doing something” (virtue signaling); but likely not enough “something” to turn-off their entire gun customer base.

That’s playing both sides of the issue.

Walmart CEO Doug McMillion gets to tell employees (and mainstream media and anti-gunners) that “status quo is unacceptable” without alienating all the good ole’ boys (and girls) who also happen to form the bedrock of Walmart’s customers -and profits.

Walmart’s executive VP of corporate affairs, Dan Bartlett, told reporters via phone the company was attempting to balance customers who own guns with safety in stores.

Whatever the motivation, local gun retailers should look at that as good news.

Walmart has essentially “fired” a significant number of customers.

Those customers will be forced elsewhere to buy handgun ammunition. If I were a local gun shop, I’d be getting word out that handgun ammunition wouldn’t be a problem in my shop.

It’s not often you hear a CEO of a major corporation willingly cede any customers. But McMillon says the changes in the ammunition policies will reduce the company’s market share from around 20% to between 6% and 9% of all ammunition sales.

He says Walmart will “treat law-abiding customers with respect” via a “non-confrontational approach” when it comes to the request they not practice open-carry, and that product assortments will “remain even more focused on the hunting and sport shooting enthusiasts.”

McMillon apologized to customers who might be “inconvenienced” by the new policies, adding he hoped they “understood.”

As a “sport shooting enthusiast” who owns both handguns and rifles chambered in handgun calibers, I have more questions than emotions.

Who, for example, decides which calibers are verboten.

What about handgun hunters? Or hunters in states where straight-walled ammunition (like .357 and/or.44 magnums) is OK for hunting?

I’m not excited that Walmart’s sending letters to the White House and Congress to “call for action” and “common sense” gun safety measures. Especially when McMillon says those should include debating the re-authorization of the assault rifle ban and expanding background checks.

“Debating” doesn’t pass anything. And while expanding background checks is a bridge too-far for me, many other gun owners seem to believe there has to be an additional “something” Congress can do to put a dent in violence. We’ll have to agree to disagree on that, too.

The decision quickly brought the ire of the National Rifle Association, which released a statement saying: “It is shameful to see Walmart succumb to the pressure of anti-gun elites. Lines at Walmart will soon be replaced by lines at other retailers who are more supportive of America’s fundamental freedoms.”

“The truth is,” the NRA statement continues, “Walmart’s actions today will not make us any safer. Rather than place the blame on the criminal, Walmart has chosen to victimize law abiding Americans. Our leaders must be willing to approach the problems of crime, violence and mental health with sincerity and honesty.”

Granted, Walmart’s actions don’t do anything to address core problems, but they may have the unintended consequence of giving new hope to local gun shops looking for ways to win back customers or entice new ones to shop with them - instead of the big box behemoth.

We’ll keep you posted.

—Jim Shepherd

Event Calendar

NRA Personal Protection Expo

Ft. Worth Convention Center, Ft. Worth, TX


St. Simons Island, GA

Shooting Wire - 2271 N Upton St., Arlington, VA 22207
Copyright © 2019, All Rights Reserved.