WED | OCTOBER 15, 2025

Shortly after the close of the stock market yesterday, the Board of Directors of Sturm, Ruger & Company (NYSE: RGR) announced the formation of a “limited duration shareholder rights plan” effective October 14, 2025 through October 13, 2026 in response to Beretta Holding had accumulated a 9.0% ownership stake in Ruger. In the disclosure, Beretta said it intended to engage in talks with the company regarding “potential areas of operational and strategic collaborations.” In a press release, Ruger board chair John Consentino said the shareholder rights plan was enacted to “fulfill its fiduciary duties to all shareholders” while trying to determine exactly what Beretta has in mind. The shareholder rights plan is frequently adopted by public companies to prevent what would essentially constitute a hostile takeover. This is a developing story and we are following it closely. To read the full Ruger release, including a description of the shareholder rights plan, click here
VIKTOS unveils the Gunfighter RR Jean — a purpose-built pant engineered for concealed carry, range work, and everyday life. Designed with durability, mobility, and versatility at its core, the Gunfighter RR Jean proves that not all denim is created equal.
The new Realtree by Shoe Palace collection highlights Realtree’s iconic camouflage patterns reimagined through a modern streetwear lens. Originally designed for the outdoors, Realtree’s camo carries a legacy of authenticity and rugged heritage that now comes to life in fashion-forward silhouettes including jackets, puffers, fleece, thermals, and mesh jerseys.

In a ceremony held on Friday, October 3, the University of Georgia’s Warnell School of Forestry and Natural Resources bestowed its 2025 Distinguished Alumnus Award on internationally acclaimed wildlife biologist Brian Murphy.
The NRA announces that Gunsite Academy will be hosting the upcoming Gunsite America’s Rifle Challenge (ARC) Summit at the Gunsite Academy in Paulden, Arizona. This revolutionary program will teach responsible AR owners how to safely operate, fire, maintain, and compete in ARC Level 1 Competitions.
SHIELD Sights congratulates World Champions Denny Rossetto, Olebile Sefolo, and Robin Grauffel. SHIELD Sights is honored to be the sight of choice for these elite competitors.

Chiappa Firearms announces its return to the NASGW Expo and Annual Meetings, which will take place Oct. 15–17 in Grapevine, Texas. Attendees are invited to visit booth #609 to explore the latest innovations from Chiappa Firearms and Charles Daly, and a showcase of proven favorites.
Remington Ammunition recently hosted its 4th Annual Shoot to Cure sporting clays fundraiser. All proceeds went to benefit the Arkansas Children's Hospital. This year’s event was a tremendous success, raising nearly $19,000 and bringing the event’s four-year total over $50,000.
SAR USA announced its participation in the 2025 NASGW Expo & Annual Meeting on October 15- 17 in Grapevine, Texas. As an official sponsor of NASGW Lounge, SAR USA is dedicated to strengthening relationships with distributors and dealers nationwide while showcasing its expanding lineup of duty-ready, precision-engineered firearms. Visit SAR USA at Booth #937 and explore their exciting product lineup.

Bond Arms announces its return to the NASGW Expo and Annual Meetings, which will take place Oct. 15–17 in Grapevine, Texas. Attendees are invited to visit booth #609 to explore the latest innovations from Bond, including a showcase of our special 30th Anniversary Guns and exclusive rebate specials.
Italian Firearms Group will be attending the NASGW Expo & Annual Meeting, taking place October 15–17, 2025 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas. Stop by #1337 and meet with our team.
Legacy Sports International will be showcasing its exciting lineup of new products from brands Howa, Pointer, SCSA and Citadel at the NASGW 2025 Expo in Grapevine, Texas - October 15-17, 2025.
Faxon Firearms announces its participation in the 2025 NASGW Expo & Annual Meeting. Attendees will have the opportunity to experience Faxon’s growing line of suppressors, along with some of the company’s most popular firearms and components, including the ARAK-21®, ION Lightweight AR-15 Series, FX7 Bolt Action Rifles, and more.
The 2025 National Sporter Air Rifle League completed its second week with another round of randomized pairings across high school teams and junior rifle clubs. Teams compete in three-position matches—10 shots each in kneeling, prone and standing—scored in decimal, with results determined by the combined totals of each squad’s top four athletes.
Warne announced the introduction of the new Vapor Bipod. This bipod features all-aluminum construction with steel hardware to ensure rock-solid performance – no matter your budget.

The Ruger Autumn Arms Giveaway by GunBroker is halfway through, and there’s still time for firearm enthusiasts to claim their chance at one of nine premium Ruger prizes.
Kinetic Development Group (KDG) announces the appointment of Chris Bardugone as its new Director of Sales & Marketing. This strategic hire underscores KDG’s continued commitment to growth, customer engagement, and delivering premium solutions to the firearms community.
Rost Martin welcomes Danae Hale as Director of Marketing. In this role, Danae will spearhead the development and execution of comprehensive marketing strategies to elevate the Rost Martin brand, drive consumer engagement, and accelerate growth for the brand.

RetailBI’s newly released Q3 2025 Shooting Sports Retail Report confirms what the industry has felt all summer — the “Trump Slump” is no longer speculation. Retail-level data shows widespread softness across nearly every major category, with sales declining and inventory trends starting to diverge.
Celerant Technology has announced the launch of its Customer Engagement Suite, an all-new digital marketing platform that unifies email marketing, text message marketing, live chat, social media management, and online reputation tools into one connected system.
Steiner Optics announced its 2025 partnership with Canada in the Rough, a popular hunting show that educates and entertains viewers across North America. This partnership will feature the Beasley Brothers and their guests hunting big game animals using Steiner optics, including the new ePredator 8 riflescope, ePredator 8 binoculars, Predator 4 Series, H6Xi Series, and Predator 8 Series.

Kent Cartridge is pleased to announce the addition of Brandon Payne as International and Channel Development Manager, a newly created position designed to accelerate the company’s international growth and strengthen its brand presence across key channels.
Celerant Technology celebrates 26 years of helping firearm dealers streamline operations, increase sales, and stay compliant. Built on innovation and partnership, Celerant continues to raise the bar- connecting dealers, distributors, and manufacturers through one powerful, unified platform.
Outdoor Edge is expanding its ambassador program and inviting passionate outdoorsmen and women to join. The program is designed to expand the brand’s reach and connect with outdoor enthusiasts, hunters, chefs and content creators who share a love for high-performance gear and the great outdoors.

Bleecker Street Publications is looking for a Contract Junior Editor to join our digital content team, working across top-tier firearms and tactical publications like AthlonOutdoors.com.
Firearms Policy Coalition (FPC), joined by the NRA, Second Amendment Foundation, and three FPC members, filed a major new federal lawsuit—Jaymes v. Bonta—to block California’s unconstitutional new ban on Glock and Glock-style handguns, some of the most popular firearms in America. The full complaint is available at firearmspolicy.org/jaymes-v-bonta.
A United States District Court has vacated its order mandating the Second Amendment Foundation provide the government with a list of its members after SAF, its partner organizations and the Department of Justice (DOJ), filed a joint motion to amend the judgment late last week.
Firearms Policy Coalition (FPC) filed a response brief in its Ziegenfuss v. Martin case, a federal lawsuit challenging Texas laws that unconstitutionally ban peaceable people from carrying firearms in everyday public places like bars, sporting events, and racetracks.
In response to California Gov. Gavin Newsom signing new gun control bills into law, the Second Amendment Foundation (SAF) and its partners have filed a new lawsuit challenging the ban on the commercial sale of all Glock and Glock platform handguns in California.
After a district court in Louisiana ruled earlier this week that the Second Amendment Foundation (SAF) must turn over its member list as part of the court’s judgment in Reese v. ATF, the organization, in partnership with the Department of Justice (DOJ), filed its motion to amend the judgment.
Hornady is proud to announce its lineup of new products for 2026.The new ammunition, bullet, reloading and security products will be available from stocking dealers, major retail sporting goods stores and their websites.
Burris Optics continues to mark the 50th anniversary of the company’s heralded Fullfield riflescope with a series of short cinematic films debuting now through November.
Bleecker Street Publications announced the launch of RottenGunReviews.com. The first community-driven firearm review platform built for shooters, by shooters.
ZeroTech Optics USA announces the full U.S. availability of its VENGEANCE® binocular lineup—now offered in three performance tiers to match every user and environment: VENGEANCE, VENGEANCE HD, and VENGEANCE ED.
Firearms Policy Coalition (FPC) issued the following statement in response to the Solicitor General’s opposition, filed on behalf of the Trump Administration, in Rush v. United States, a challenge to the National Firearms Act’s (NFA) short-barreled rifle restrictions:
The Second Amendment Foundation is pleased to announce that Volquartsen Firearms has once again renewed their corporate partnership at the Silver level.
Firearms Policy Coalition (FPC) issued the following statement in response to California Governor Gavin Newsom signing AB 1127—the so-called “Glock ban”—which criminalizes the sales of widely owned, constitutionally protected handguns.
The Second Amendment Foundation (SAF) is pleased to announce that financial technology firm PublicSquare has renewed their Gold-level corporate partnership.
Liberty Ammunition is re-energizing the .380 ammo category. Introducing at NASGW, Distributors will see the Liberty SPIKE in .380 and 9mm. Featuring a hard 100% copper projectile, Liberty SPIKE .380 hits with an unheard of 275 ft lbs of energy.
Kinetic Development Group announced the launch of its newest addition to the Kinect line: the Kinect M-LOK Garmin XERO C1 Mount. Shooters can now move their Garmin XERO C1 between rifles or remove it for storage in seconds — eliminating downtime and maximizing range productivity.
ALPS OutdoorZ’s new Migrator Field Chair strikes a balance between lightweight construction and comfort, making it the ideal companion for waterfowlers. The contoured shoulder straps and compact tri-fold design allow for efficient storage and easier carry.
Nosler® announces the expansion of its Whitetail Country™ Ammunition line. Specifically designed for deer, Whitetail Country™ is engineered to deliver premium terminal performance and reliability, all at a price point accessible to every deer hunter.
GOVIEW announced the introduction of the new GOVIEW 8x25mm Monocular. Thanks to its ultra-compact magnesium housing, it can fit in a jacket pocket, ready to use in spontaneous observation situations such as hiking, stadium events or brilliant details of insects or birds in the garden.
Smith & Wesson Brands, Inc. announces the release of the Model 1854 Stealth Hunter, chambered in 30-30 Win. These rifles boast a 5+1 capacity, a compact 16.5-inch 410 stainless-steel barrel, an overall weight of 6.95 pounds, and a total length of 34.3 inches.
There’s no mistaking TUO’s Verse™ camouflage. It is bold in both form and function, bringing a remarkable set of capabilities for a discerning goal-minded hunter. The range of use for this pattern extends to just about anywhere in the continental United States, minimizing limitations.
Galco’s Stinger™ belt holster, now available for the S&W Bodyguard 2.0, was designed with the KISS principle in mind. Made to carry a small semiautomatic pistol or double-action revolver behind the strongside hip, the Stinger’s open top and forward cant allow a fast, easy drawstroke.
Nosler, Inc. announced the return of its iconic Solid Base component bullets. Built on decades of field-proven performance, the Solid Base line delivers the accuracy, deep penetration, and reliable expansion that hunters demand, at a price that keeps Nosler’s renowned performance within reach.
Springfield Armory® announces the release of the newest addition to the Hellcat® family, the Hellcat OSP .380. Chambered for the .380 round, this Hellcat is designed as a purpose-built micro-compact that delivers effective defensive performance while remaining extremely easy to conceal.
Zaffiri Precision announces its new Ported Z Complete Upper for the Glock 19 Gen 3, a dual-ported slide and barrel system designed to reduce recoil and muzzle rise by up to 25 percent.
Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) announces the launch of the American Guardians Rebate Program. This new rebate is specifically designed to offer appreciation to military members and first responders, allowing them to receive up to $150 in physical or virtual prepaid cards with the qualifying purchase of a Smith & Wesson firearm or Gemtech suppressor.
German Precision Optics announced that its feature-rich optics including riflescopes, spotting scopes, rangefinders and binoculars are now available at MidwayUSA.
AirForce Airguns and Rapid Air Worx (RAW) are sponsoring the Central Mass Airgun Challenge (CMAC), taking place October 15–19, 2025, at the North Leominster Rod and Gun Club in Massachusetts.
Timed perfectly for the heart of hunting season are brand-new series and fresh episodes from fan-favorites available to stream now on MyOutdoorTV. The new content drop provides hunters with immediate access to timely, expert-driven strategies and outdoor action from favorite hosts such as Mike Robinson, Steven Rinella, Jess Pryles and all the Buckmen from Buck Commander.
RJ and Ralph Cianciarulo kick off the whitetail season with Jake at Crooked Cut Outfitters, hunting for a big whitetail with their Hoyts. This episode begins airing Monday October 13th @11:30PM (EST).
Available to stream now are 10 new and updated series from MyOutdoorTV’s JUST SHOT™ library, which delivers filmed hunts from some of the most recognizable names in the outdoor industry almost immediately following the hunt.
The Gamekeepers of Mossy Oak, airing Tuesdays at 9 p.m. ET on Outdoor Channel, is redefining how to celebrate the great outdoors. This series explores the intersection of science, hunting, fishing, and wildlife conservation, offering viewers and listeners a deeper connection to the natural world.
 

Opportunity has come a-knocking for those of you who’ve ever wanted to head to Gunsite Academy for some training.

Gunsite Academy is regarded as one of the best firearms training institutions not just in the country, but in the world. Much of what we take for granted today in how we shoot was first developed and taught at Gunsite.

Looking for the promised land of firearms instruction? here’s your sign. Photo: P. Erhardt

The popularity of Gunsite is undeniable. Its campus continues to expand with new, updated facilities and increasing student attendance. This year, Gunsite is aiming for its tenth straight year of record enrollment.

Not many firearms training schools can claim that kind of growth, which is why Gunsite is considered the “gold standard.”

So, what’s this opportunity—and why is it knocking?

Gunsite will host a special weekend of training and shooting centered around the NRA’s competitive AR program, America’s Rifle Challenge (ARC). Called the Gunsite ARC Summit, training with Gunsite instructors will take place on Saturday, November 8, followed by an America’s Rifle Challenge match on Sunday, November 9.

ARC matches are shooter friendly and only require 100 rounds. This makes it an ideal competition format for new AR owners or those looking to improve their shooting. Photo: Jim Shepherd

This event is limited to 100 shooters, and to participate in the training day, you must be registered for the Sunday match.

That alone makes it a great opportunity. Get world-class training on how to use, shoot, and maintain your AR rifle—then test your skills in a well-structured competition. What’s not to love about that?

Mario Marchman is just one of many standout instructors at Gunsite. In fact, all the range staff at Gunsite are considered standouts which is why Gunsite has perhaps the most experienced and talented cadre of firearms instructors anywhere. Photo: P. Erhardt

But, just like in the commercials—there’s more. This entire two-day event costs just $350, an unheard-of price for a two-day experience at Gunsite.

So, why the special low-low price?

Well, it’s no secret that Gunsite has long been a stalwart supporter of the NRA and its mission to protect Second Amendment rights. Buz Mills, Gunsite’s owner, is also a strong voice within the NRA. Many attribute the recent change in the organization’s Board of Directors to Mills’ support and advocacy for candidates seeking a quick departure from the “not-so-good old days” of the NRA’s mismanagement.

Standing up for and backing the NRA is simply what Gunsite does. That same support extends to the NRA’s effort to launch America’s Rifle Challenge as a broad-based competition for the 30-plus million Modern Sporting Rifles (MSRs)—a.k.a. ARs—in the hands of America’s gun owners.

Back in April, I wrote Building The ARC about why the America’s Rifle Challenge—an important initiative within the NRA’s Competitions Division—needs to succeed. Its success will feed shooters into other, more demanding disciplines. Most importantly, a thriving ARC program can re-energize the NRA’s competitive shooting members while bringing new members into the organization.

Gunsite has stepped up to help make that happen and has given fans who’ve never visited a great reason to finally travel to Paulden, Arizona.

For more information on the Sunday, November 9, America’s Rifle Challenge Match at Gunsite, you can register here. The cost is $125, and the match is capped at just 100 participants. A second component of registration is through PractiScore, where scores will be posted. PractiScore also allows you to squad with friends and family members who might be competing. You must register and pay for the match before you can squad through PractiScore.

Registration for the ARC Training Day on Saturday, November 8, requires you to be registered for the Sunday match. The training day costs $225.

There isn’t going to be a better opportunity to experience Gunsite’s outstanding instructors and beautiful ranges at this price. So, if you have an AR and want to learn how to handle and shoot it better, now’s the time.

For students, the Gunsite Pro Shop is without a doubt the most popular spot you’ll find on the Gunsite campus. Photo: P. Erhardt

Just one word of warning: during Gunsite’s facility improvements, the Gunsite Pro Shop expanded significantly. It is, as Gunsite CEO Ken Campbell puts it, “the most dangerous place at Gunsite.” Plan to take some extra money when you go, because you won’t leave the Pro Shop with your bank account unscathed—and it’s worth it.

— Paul Erhardt, Managing Editor, the Outdoor Wire Digital Network

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