VIKTOS, a U.S. veteran-designed brand, introduces the Opsec Field Fleece as part of its Fall 2026 collection. The midweight 9.4 oz fleece features reinforced NyCo overlays, zippered pockets, and raglan sleeves for versatile use on the range, at work, or everyday wear, priced at $120.
Vortex is introducing new Fall/Winter 2026 apparel colors across hoodies, T-shirts, and graphic tees inspired by changing landscapes and colder weather, featuring fresh seasonal colors and new camo options.
Beretta USA launches its Multifield Performance Collection, a versatile apparel line featuring technical layers and outerwear designed to transition seamlessly from field and range to everyday wear. The collection includes pieces like the Cadet Flannel, Abisko Full Zip Fleece, Highland Heritage Windblock Sweater, and Halifax Sherpa Jacket, available through Beretta authorized dealers and online.
VIKTOS, a veteran-designed performance apparel company, announces its Fall 2026 Collection featuring waterproof jackets, the Johnny Combat S2 Leather Waterproof Boot, fleece essentials, and the Gunfighter RR Jean in new Faded Blue. The collection combines weather protection, durable construction, and everyday comfort for range and workday use.
Muddy announced expansions to its DV8, Timber Recon Xtreme (TRX), and MTX hunting apparel lineups, introducing new jackets, vests, and pants designed for varying temperatures and terrain. The brand also plans to launch female-specific DV8 and TRX apparel lines in mid-September, engineered around women's biomechanics.
ALPS OutdoorZ introduces two new pieces to its Evolution Merino Wool series: the 150 Hoodie and 250 Bottoms. Both garments feature Woolmark-certified merino wool designed for superior breathability, moisture management, and odor elimination for outdoor adventures.
Vortex® launches new Gear Series apparel including T-shirts and cap styles designed for hunters and shooters. The collection features fresh colors and styles perfect for fall, available at VortexOptics.com and on their social media channels.
Muddy has launched two new camouflage layering systems, the DV8 and Timber Recon Xtreme (TRX), engineered exclusively for female hunters. Developed through extensive field testing with input from Muddy's field staff and pro-staff, these complete systems feature tailored fits and strategic design elements for women's movement and performance in the field.
Magpul has expanded its glove line with the Patrol 2.0 and Technical 2.0 now available in Multicam. The Patrol 2.0 features a goatskin palm and padded knuckles at $64.95, while the Technical 2.0 offers touch-screen compatibility and synthetic suede at $44.95.
VIKTOS, a U.S. veteran-designed brand, unveiled the Johnny Combat S2 Leather Waterproof Boot, a full-grain leather duty boot featuring a waterproof breathable lining, reinforced toe box, and Strife™ warfighter bottom unit for traction. The boot is engineered for long days and changing conditions with a 10mm heel-to-toe drop and weighs 2.6 pounds per pair.
Beretta USA launches the Daybreak Upland Collection, a technical hunting apparel line designed for upland hunters. The versatile collection features lightweight, breathable pieces with weather protection and mobility, available now at Beretta authorized dealers and online.
Vortex Optics released its Fall/Winter apparel collection from Barneveld, WI, featuring the Ridgeway Hunt Vest with stretch fabric and DWR finish, new blaze orange options, and the "Pride of the Prairie" design for upland hunters. The collection also includes new Vortex logo wear and species-themed t-shirts and caps.
NEXTORCH North America announces the Edge Guard Cut-Resistant Tactical Gloves, featuring A7 cut-resistant liner protection and full-palm touchscreen capability. Designed for law enforcement, military, and security professionals, the gloves offer blade slash protection while maintaining dexterity, with an MSRP of $47.99.
In My Sundays, founded by Mallory Ervin, announced a limited-edition collaboration with Realtree featuring the brand's iconic APX and Legacy camouflage patterns. The collection includes women's pajama sets and sleep dress alongside men's loungewear, launching August 9, 2026 exclusively at InMySundays.com.
ScentLok has launched its new Realtree XT-3 collection, combining the brand's scent-control technologies with Realtree's latest camouflage pattern. The versatile lineup spans flagship systems including Savanna Fuse, Ridge, and BE:1 collections, available at Academy, Sportsman's Warehouse, and Scentlok.com.
Beretta USA expands its Suprema Waterfowl Collection with Mossy Oak Original Bottomland camouflage, featuring an integrated layering system including wader jackets, bibs, insulator jackets and vests, and merino base layers designed for demanding waterfowl hunting conditions.
DSG Outerwear, founded by Wendy Gavinski, has launched the Ridge & Vale collection featuring women's apparel with faded Realtree Original and Advantage Classic camo patterns. The collection includes vintage-inspired pieces like hoodies, overalls, sweatpants, tees, and muscle tanks designed to blend outdoor heritage with everyday style and comfort.
Muddy Outdoors announced two new camouflage layering systems—the DV8 and Timber Recon Xtreme (TRX) lines—designed exclusively for female hunters, launching in late July. Both systems feature tailored articulation, strategic insulation mapping, and advanced camouflage patterns engineered around women's biomechanics for unrestricted mobility and superior concealment.
Vortex Optics released a limited-run Poppy Remember Short Sleeve T-Shirt with only 600 available, with proceeds benefiting the Wisconsin VFW. VFW State Commander Ty Letto praised the partnership, noting it strengthens their ability to serve veterans across Wisconsin and support programs for veterans and their families.
Muddy Outdoors announced the expansion of its apparel lineup with female-specific camouflage hunting clothing, introducing the DV8 and TRX collections designed around women's biomechanics. Available this summer, these systems feature tailored articulation, strategic insulation mapping, and advanced camouflage patterns engineered exclusively for female hunters.