Muddy Outdoors announced two new camouflage layering systems—the DV8 and Timber Recon Xtreme (TRX) lines—designed exclusively for female hunters, launching in late July. Both systems feature tailored articulation, strategic insulation mapping, and advanced camouflage patterns engineered around women's biomechanics for unrestricted mobility and superior concealment.
Vortex Optics released a limited-run Poppy Remember Short Sleeve T-Shirt with only 600 available, with proceeds benefiting the Wisconsin VFW. VFW State Commander Ty Letto praised the partnership, noting it strengthens their ability to serve veterans across Wisconsin and support programs for veterans and their families.
Muddy Outdoors announced the expansion of its apparel lineup with female-specific camouflage hunting clothing, introducing the DV8 and TRX collections designed around women's biomechanics. Available this summer, these systems feature tailored articulation, strategic insulation mapping, and advanced camouflage patterns engineered exclusively for female hunters.
Vortex® announces new Spring/Summer 2026 apparel including caps, tees, and accessories designed for hunters and shooters. The lineup features options for younger hunters, Banshee Sunglasses in charcoal camo, and insulated tumblers in waterfowl camo.
VIKTOS released the Limited Edition Operatus Team Shoe called "Triple Canopy Creeper." Designed by U.S. veterans, the shoe features Vietnam-era aesthetics with modern performance technology including a 4mm heel-to-toe drop, hi-grip crystal rubber outsole, and HiRebound EVA insole for enhanced comfort and traction.
GreeneCo, an Alabama-based outdoor lifestyle brand founded by Lori Dorman and Mary Caitlyn Montgomery, unveiled its collaboration with Mossy Oak at the NWTF Convention, featuring the iconic Original Bottomland® and Greenleaf® camouflage patterns. The collection merges modern design with heritage camouflage patterns for both hunting and everyday wear.
NFQ Apparel and Realtree have partnered to launch a line of performance-driven athletic wear featuring Realtree APX camouflage. The collection includes training shorts, sprint shorts, running shorts, and women's options designed for gym workouts, tactical fitness, and outdoor activities.
Whitewater Fishing has launched the Flats Short, a performance fishing short developed with input from collegiate and high school anglers. The shorts feature a quick-dry fabric blend, stain-release treatment, multiple pockets, and an 8-inch inseam, priced at $59.99.
Whitewater Fishing, led by NEXUS Outdoors president Aaron Ambur, launches the Great Lakes Pro Jacket and Bibs featuring a proprietary 3-layer design with 20k waterproof and 30k breathability ratings. The innovative raingear includes 4-way stretch fabric, AquaGuard zippers, and specialized features designed through extensive field testing with pro staff and anglers.
ScentLok expanded its Ridge Series midseason hunting apparel line with new Women's Ridge Jacket and Pant, featuring Carbon Alloy®, Silver Alloy™, and Precip-X™ technologies. The form-fitting designs combine ultra-quiet micro-tricot fabric with lofted Berber fleece lining, priced at $189.99 each.
ScentLok introduces the upgraded BE:1 Revenant Jacket and Bib, featuring thermal-mapped Primaloft Silver insulation, WindBrake technology, and Carbon Alloy scent control for cold-weather hunting. Both garments are priced at $349.99 and available in Mossy Oak Terra Gila and Realtree XT-3 patterns.
TUO introduces the Solent Jacket and Pant, versatile hunting outerwear featuring a proprietary AeroGuard™ Windproof Membrane and three-layer polyester softshell material. According to TUO Marketing Director Steve Allie, the gear functions across midseason through late season with removable hood technology, multiple pockets, and articulated design for enhanced mobility.
Whitewater’s new Merino Wool Half-Fingered Glove is getting traction for being outstanding handwear for anglers who demand warmth and comfort without sacrificing dexterity or sensitivity.
Flint and Tinder, the American-made apparel brand owned by Huckberry, has unveiled a highlight of its holiday collection — the Flint and Tinder x Realtree EDGE® Camo Pajama Collection.
Whitewater Fishing has packed multitudes of technology into a hundred dollar pair of deck boots, the 100% waterproof Basin Deck Boot. The durable and slip-resistant sole features a custom pattern developed to both intensify traction and channel water away from your foot.
Engineered for precision, performance, and stealth, the Merino Wool Fingerless Gloves are the ultimate tool for serious hunters who demand both comfort and control in the field. Crafted with ultra-fine 19.5-micron 60g merino wool, these gloves deliver a soft, natural feel while offering superior warmth without the bulk.
Introducing the BERSHERKEN™ XC and BERSHERKEN™ XL LE jackets—two cold-weather behemoths forged for those who don’t retreat when the elements get mean. Designed by U.S. veterans and built with combat-grade pragmatism, they aren’t outerwear. They’re outer armor.
Mossy Oak announces a new collaboration with DSG Outerwear and Bass Pro Shops to introduce the Finley Waterfowl Jacket and Bibs, designed specifically for women who live and breathe the waterfowl lifestyle. Available exclusively at select Bass Pro Shops locations and Mack’s Prairie Wings, the Finley lineup is available in Mossy Oak Bottomland Original.
Beretta announced the launch of its cold weather gear line, the Outdoor: Multifield Collection which is engineered for hunters, shooters, and outdoor enthusiasts seeking superior comfort, durability, and reliability in challenging environments.
Whitewater has been on a roll bringing functional fishing hoodies to market. Whitewater recently broadened its hoodie assortment with the Beacon Technical Hoodie. This robust and purposeful garment was conceived as both an outer-layer for moderate temperatures and midlayer beneath raingear and winterwear. The Buoy™ HD Fishing Hoodie’s substantial heft and feel that exudes warmth and durability via its comfortable, heavy-duty cotton-poly blend.