TriStar Arms unveiled the Upland Hunter Thumbhole Stock, a 20-gauge over/under shotgun weighing approximately six pounds. The shotgun features chrome-lined barrels, a ventilated rib with fiber optic front sight, and dual choke capability for versatile hunting scenarios, with an MSRP of $879.00.
Weatherby introduced the 25 WBY RPM (Rebated Precision Magnum), a new quarter-bore cartridge designed for lightweight, compact rifles. The cartridge delivers 3,000 feet per second with a 133 gr Berger bullet and will be available in multiple Weatherby Mark V and Model 307 rifle configurations.
Trijicon unveiled the AccuPoint 1-8x24 riflescope, engineered for dangerous-game hunters with a Hunter Holds MOA reticle enabling confident shot placement from close encounters to extended ranges. The scope features battery-free tritium and fiber-optic illumination, premium optical clarity, and military-grade durability tested from -20°F to 140°F.
Langdon Tactical Technology announces the LTT 80X Cheetah in .32 ACP, developed in partnership with Beretta. The pistol features reduced recoil compared to .380 ACP while maintaining defensive capability, with optional upgrades including trigger work and optic cuts. Available now starting at $755 MAP.
Hawke Optics unveils the new 2026 Vantage HD Binoculars, combining high-definition optical quality with exceptional value. Available in six configurations ranging from ultra-compact 8x26mm to full-size 8x42mm models, each features phase-corrected BAK-4 prisms, fully multi-coated optics, and Hawke's Lifetime Warranty.
Ol'Man Outdoors launches two new quad pod models: the BaseCamp 7' Quad Pod (OT-702) and Fortress Deluxe 12' Quad Pod (OT-703). Both feature 5'x5' platforms, padded shooting rails, heavy-duty 300D fabric, and Realtree APX camo for hunters seeking stable, spacious elevated hunting platforms.
Ol'Man Outdoors introduces two steel hang-on treestands: the lightweight Eagle Eye (OT-501) at 17 pounds for mobile hunters, and the feature-rich Top Dog Deluxe (OT-504) with padded armrests and oversized platform for all-day comfort. Both stands feature heavy-duty steel frames and quiet construction designed for strategic hunting placement.
BPI Outdoors and Bergara Rifles unveiled the BTi30 suppressor, a USA-manufactured precision tool featuring swappable vented or sealed end caps, HUB-compatible mounting, and external fluting. The suppressor reduces point-of-impact shift by up to 25% and is available in three Cerakote finishes with a $1,099 MSRP.
Sturm, Ruger & Company, Inc. announces the launch of Ruger Harrier rifles, a re-engineered line of modern sporting rifles manufactured at Ruger's Hebron, Kentucky facility. The initial offerings include two 5.56 NATO models featuring mil-spec receivers, free-floated handguards, and enhanced reliability components designed for superior fit and aftermarket compatibility.
Heckler & Koch USA announces the latest addition to the growing VP9A1 pistol line. The VP9A1 X has all the A1 updates of the VP9A1 launched earlier this year. The VP9A1 X has the 4” barrel of the VP9A1 K and the full-size, 17-round frame of the VP9A1 F.
Steiner Optics announces that the ATLAS -- Advanced Tactical Laser Aiming System -- is now available to military, law enforcement, professional security teams, and for the consumer market. The ATLAS features a five-emitter system — including a visible laser, near-infrared (NIR) laser, long-range VCSEL illuminator, and two NIR LED illuminators.
Smith & Wesson Brands, Inc. announced the recent release of the Davidson’s Exclusive Model 432 and Model 632 revolvers. Chambered in .32 H&R Mag, both of these double-action revolvers feature a 6-round capacity, a 1.88-inch stainless-steel barrel, and a lightweight construction at just 14.7 ounces. Out of the box, both revolvers feature a precision-regulated gold bead front sight and an integrated u-notch rear sight
This newest Lever Rail from XS Sights fits the Smith & Wesson Model 1854 lever-action rifle chambered in .44 Magnum (with a 19.25” barrel) and is built for hunters and shooters who want a modern, flexible, and reliable optic mount while preserving the classic feel of the rifle.
Primary Arms Optics announced the release of the SLx 4.5-27x56 FFP Rifle Scope, expanding the SLx line into the high-magnification, long-range arena. With a 4.5-27x magnification range, high quality glass, precision FFP reticles, and fully upgraded turrets, this optic delivers serious performance for long-range enthusiasts.
MDT announced the release of the MDT CORE Bottom Metal for the Tikka T3x Long Action. It allows shooters to run AICS-pattern magazines in factory or aftermarket Tikka stocks that feature a CTR bottom metal cutout — including the Tikka CTR, UPR, Arctic, and Ranch models, as well as premium aftermarket options like Pure Precision and Manners.
Sturm, Ruger & Company, Inc. introduces the first lever-action rifle chambered in 10mm Auto. The Marlin Trapper Series Model 1894 in 10mm Auto is launching in conjunction with Hornady Manufacturing Company’s new LEVERevolution 10mm Auto ammunition.
Kinetic Development Group announced the release of its latest innovation: the KDG FN SCAR 15P Rail – MREX15. The MREX15 is a shorter version of KDG’s MREX MKII rail system, tailored to enhance the ergonomics and utility of the FN SCAR 15P without adding bulk.
Hornady is proud to announce its lineup of new products for 2026.The new ammunition, bullet, reloading and security products will be available from stocking dealers, major retail sporting goods stores and their websites.
Walker’s has announced the release of the Suppressor Earbuds. Available in two styles, one with and the other without Bluetooth 5.3 Low Energy (LE) connectivity, the Suppressors are efficient at canceling potentially damaging noises*, while enhancing desired environmental sounds, and, in the case of the Bluetooth-style buds, even relaying audio from cell phones, tablets, and other devices.
VIKTOS announces the launch of the COUNTERACT CCW Crossbody Bag, a low-profile concealed carry solution that blends seamlessly into any environment. At first glance, it looks like a “camera bag”—subtle, compact, and forgettable. But beneath the surface lies a purpose-built CCW system engineered for fast access, rugged durability, and everyday adaptability.