EOTECH released the Vudu 4-12x36 First Focal Plane rifle scope, featuring a compact 7.1" design ideal for tactical users. The scope includes illuminated reticle, .1 MRAD adjustments, and a unique mounting interface compatible with mini-ACOG mounts, with deliveries beginning Q1 2026.
Vortex® unveiled the AMG 1-10x24 FFP riflescope, developed to meet elite military standards from British SAS, Royal Marines, and U.S. SOCOM units. The compact optic features class-leading HD optics, toolless turrets, and dual zero capability, designed for short-barreled carbines with rail space for attachments.
Hawke Optics unveils the new 2026 Vantage HD Binoculars, combining high-definition optical quality with exceptional value. Available in six configurations ranging from ultra-compact 8x26mm to full-size 8x42mm models, each features phase-corrected BAK-4 prisms, fully multi-coated optics, and Hawke's Lifetime Warranty.
German Precision Optics (GPO USA) launched the PASSION™ HDi riflescope line, featuring HD glass, fiber-optic micro-dot illumination, and third-turret parallax adjustment at price points from $349.99 to $449.99. CEO Mike Jensen emphasized the scope delivers premium optical performance while eliminating unnecessary complexity for hunters and shooters.
Sightron announced the SV 8x42 ED Binoculars designed for hunters, shooters, and observation enthusiasts. The binoculars feature a wide 70° apparent field of view, ED objective lenses for sharp images, fully multi-layer coated lenses, and waterproof construction with a Lifetime Performance Guarantee.
The Thrive HD Reflex Green Dot Multi-Reticle – FDE is designed for shooters who demand instant acquisition, dependable clarity, and rugged performance, this optic brings uncompromising capability to pistols, PCCs, and compact rifles.
ZeroTech Optics announces the release of its newest additions to the acclaimed Vengeance series — the Vengeance 6-24x50 SFP Riflescope with R3 Reticle and the Vengeance 6-24x50 SFP Riflescope with R3 Illuminated Reticle (IR).
Steiner Optics announced the Steiner has been officially recognized as the top-performing red dot rifle optic in a recent Texas Department of Public Safety (DPS) evaluation.
SIGHTRON announces the long awaited S6 10-60x56 ED Field Target riflescope is now shipping. The S6 field target scope is premium choice for airgun, small caliber field target and benchrest shooters.
ZeroTech announced two new reticles for its popular Vengeance 4–16x40 SFP riflescope family: the clean, intuitive PHR 4 and the low-light-ready PHR 4 Illuminated. Both options deliver fast acquisition with refined holdovers on a lightweight 1-inch platform.
Viridian Weapon Technologies announces the launch of the VENTA Green Dot. With its crisp 2 MOA green dot, fully multi-coated 1x22mm lens, and sealed IPX7 waterproof housing, the VENTA provides rapid target acquisition and consistent clarity in any environment.
ZeroTech Optics announces the newest evolution of its proven Vengeance 3-12x40 SFP riflescope platform, introducing expanded reticle options designed to give hunters and shooters faster target acquisition, more intuitive holds, and confident performance from first light to last.
SWAROVSKI OPTIK is setting a new milestone in the world of premium compact spotting scopes with the AT/ST Balance, combining the outstanding optical performance of SWAROVSKI OPTIK with state-of-the-art image stabilization technology in one device.
ZeroTech Optics announced the release of its all-new Vengeance 1-8x24 LPVO riflescopes, available now in classic black and the much-anticipated Flat Dark Earth (FDE) finish. Designed to deliver the speed of a red dot and the precision of a variable optic, the new 1-8x24 models give shooters true 1x performance for close-quarters encounters and up to 8x magnification for precision shots at distance.
German Precision Optics (GPO) announces the launch of the TACTICAL MONO 10x42 ED, a revolutionary compact monocular designed and engineered for rapid, reliable visual assessments in the most demanding environments.
The new Sport line of riflescope rings from Vortex® ensure hunters now have an option that will exceed their expectations. Compatible with Picatinny and Weaver®-style rails, Sport Riflescope Rings come in a variety of tube sizes and heights to perfectly match your setup.
German Precision Optics announces the release of the PASSION APO 16-48x65mm spotting scope. Designed as a more compact alternative to the APO 20-60x85mm spotting scope, this new model maintains best-in-class optical technology, robust construction and precision engineering, all in a more packable-friendly size.
AGM Global Vision introduces the new Spectrum 4K-Mini, the most compact and lightweight 30mm 4K resolution digital scope available today. Coming in at only 16oz, the new Spectrum 4K Mini is equipped with a 4K ultra-high-definition CMOS sensor and a 1920×1080 OLED display.
Vortex® offers professionals and advanced competition shooters the powerful, versatile tool they need to conquer mid- to long-range engagements: the Razor® HD Gen III 4-24x44 FFP Riflescope available now in MOA and MRAD.
Winchester Optics announces the 1-4x LPVO, 2-7x and 3-9x rifle scopes, 10x42 and 8x42 Binoculars, and the 6-20 Laser Range Finder are now available through select Walmart locations across 22 states.