Bushnell, a Revelyst Inc. brand, announced the launch of its new A-Series optics line featuring the A1, A3, and A5 binoculars plus A3 monocular. Designed for travelers and outdoor enthusiasts, the lineup includes EXO Barrier® lens protection, IPX7 waterproofing, and Bushnell's Lifetime Warranty, available April 7, 2026.
Kinetic Development Group remains committed to advancing optic mounting solutions, with its SideLok series serving as the flagship offering. The company is investing engineering resources into next-generation mounting concepts designed to expand compatibility and functionality for modern rifle setups.
Steiner Optics introduces the MPS-C, a compact red dot sight designed for concealed carry and compact-frame pistols. Featuring an enclosed emitter, hard-anodized aluminum housing, and weighing just 1.13 ounces, the MPS-C offers 46,125 hours of battery life with shake-awake technology at an MSRP of $574.99.
ZeroTech introduces the THRIVE HD Digital 1x22 Red Dot, a compact red dot optic featuring digital brightness controls, auto on/off functionality, and Aimpoint® Micro compatibility. Built for fast target acquisition with a 2 MOA dot, shockproof and waterproof construction, and up to 50,000 hours of battery life.
Kinetic Development Group (KDG) introduces its Optic Hub system, a purpose-built mounting and stabilization platform designed for Precision Rifle Series (PRS) competitors. The modular solution addresses key PRS demands including spotting scope stability, optic protection, and streamlined workflow for faster target acquisition in high-pressure competition environments.
Sightron announces the new "Snap Focus" S6 10-60x56 ED MOA Field Target riflescopes featuring a redesigned parallax adjustment system with 270º precision rotation. Developed in collaboration with Garima Design & Customization, these premium scopes include 15 Japanese optical-grade glass lenses and are optimized for airgun, small caliber field target, and benchrest shooters.
Kinetic Development Group announced a significant update to its SideLok optic mount line, shifting to a footprint-based product structure that expands compatibility across red dot optics from manufacturers including Aimpoint, Trijicon, Leupold, Holosun, SIG Sauer, and Steiner while maintaining core performance features.
ZeroTech Optics introduced the Vengeance HD 1–10×28 FFP LPVO, a versatile low-power variable optic featuring true 1× magnification for close-range capability and 10× for precision at distance. Available in Black and Flat Dark Earth finishes, the scope includes an illuminated RMG-L reticle, 34mm aircraft-grade aluminum tube, and capped turrets with zero reset.
German Precision Optics (GPO USA) now includes a premium custom-fitted Cordura stay-on zip case at no additional charge with all PASSION APO spotting scopes, including the 16-48×65 APO and 20-60×85 APO models, providing rugged protection for outdoor use.
ZeroTech Optics has launched the Vengeance 1-4x24 SFP LPVO RAR Illuminated FDE and Vengeance 1-4x24 SFP LPVO RAR MOA, low power variable optics featuring true 1x magnification for close-range engagement and 4x magnification for extended distances. Built from 6061-T6 aircraft-grade aluminum with a 30mm tube, these scopes offer durability and practical performance for defensive carbines, competition rifles, and range use.
Kinetic Development Group's patented Kinect™ Series offers tool-free mounting for rifle accessories, allowing shooters to quickly install, remove, or reposition equipment like weapon lights and optics. The system benefits training, competition, hunting, and field use by eliminating the need for tools during configuration adjustments.
Kinetic Development Group reaffirms its disciplined engineering philosophy for optic mount development, emphasizing real-world feedback and long-term reliability. The company's SideLok series remains its flagship offering, with internal development efforts underway as part of its 2026 product roadmap.
Vortex Optics unveiled the Strike Eagle 1-10x24 FFP riflescope, a compact tactical scope featuring 1-10x magnification, illuminated EBR-8 BDC reticle, and motion activation. Designed for AR platforms, it delivers versatility from close-quarters to 600+ yard distances at $699.99 MAP.
Kinetic Development Group's Kinect Series, a patented tool-free M-LOK mounting system, continues gaining traction among shooters seeking faster equipment installation without sacrificing stability. The spring-loaded wedge mechanism allows instant accessory mounting with finger pressure while maintaining recoil resistance.
The ZeroTech x Shoot2Hunt / Rokslide 3-18×44 FFP riflescope sold out in 90 minutes following its launch, with customers placing $100 deposits to secure units. Developed through a two-year collaboration between ZeroTech engineers, Shoot2Hunt, and the Rokslide community, the scope is engineered for backcountry hunting at a $999 retail price.
ZeroTech Optics announces the launch of the Thrive HD Micro Prism 1x in FDE, a compact prism optic featuring a ZT Prism Dot Reticle, 6061 T6 aluminum construction, and 13 adjustable brightness settings including night-vision compatible levels for rapid target acquisition and precision shooting.
Hawke Optics offers turkey hunters precision equipment including the Vantage IR 1-4x20 Turkey Dot Scope with illuminated reticle and the Vantage Reflex Sight featuring Motion Activated Illumination and a 34mm wide-view objective lens for fast target acquisition.
Kinetic Development Group's SideLok optic mount system remains the foundation of the company's expanding optic mount strategy in 2026. The USA-manufactured, patented push-button mount offers secure lockup and repeatability, with KDG planning to introduce a new optic mount product in Q2.
ZeroTech Optics announced the launch of the Thrive 1-10x24 SFP Illuminated LPVO series, featuring true 1x magnification for rapid target acquisition and 10x magnification for mid-range engagement. Available in three illuminated reticle configurations—RAR, PHR4, and G4—the optic is designed for competition, tactical, and hunting applications.
Vortex® introduces the Triumph® HD 10x28 and 12x50 binoculars, expanding its popular binocular line. The new models feature HD optical systems, fully multi-coated lenses, and the Vortex® VIP® Warranty, with pricing from $89.99 to $119.99 MAP.