German Precision Optics (GPO USA) announces the upgraded RangeGuide 10x50 rangefinding binoculars with enhanced electronic systems and next-generation laser technology extending maximum ranging to 3,600 yards. The compact, lightweight design features True Range Angle Technology, improved OLED display, and GPObright lens coatings, retailing for $1,659.99.
Vortex Optics has introduced a new green dot model to its Venom® Enclosed Micro Red Dot lineup, offering shooters an alternative for varying lighting conditions. The new Venom® Enclosed Micro Green Dot features a 3 MOA dot, enclosed aluminum housing, and motion activation, with an MSRP of $289.99.
Steiner Optics launched the Overwatch Program, providing qualified military, law enforcement, first responders, and corrections personnel special pricing on select products including the 8x30 Military Marine binoculars, T6Xi riflescope, and T1Xi red dot through authorized dealers.
Vortex introduces the VMR-5 reticle option for the Razor HD Gen III 6-36x56 FFP riflescope, designed for PRS shooters to quickly see impact and adjust. The scope features 6-36x magnification, L-TEC+ zero system, and class-leading HD optics, available at MAP $2,999.99.
Pulsar has released the Telos LRF XT50, a flagship thermal monocular featuring a 1,280×1,024 HD sensor, 17.5° field of view, 2,516-yard detection range, and built-in laser rangefinder measuring to 1,312 yards. The device includes 2x–16x magnification with Zoom Boost, Full HD AMOLED display with image stabilization, and 128 GB recorder.
EOTECH and Unity Tactical have partnered to introduce the EOTECH HHS UNITY I, combining the EXPS3-0 sight and G33 magnifier with Unity's FAST mounting systems. The system features a 2.26-inch optical centerline height and an FTC OMNI mount that stows the magnifier below the sightline for rapid CQB-to-distance transitions, available in Black or Tan at $1,599 MSRP.
German Precision Optics (GPO USA) announced the GPO Setback™ Cantilever 3" extension mount designed for compact tactical 30mm riflescopes, allowing up to 3" forward or rearward positioning for optimal eye relief. The precision-machined aircraft-grade aluminum mount retails for $89.99 and is available through authorized dealers and gpo-usa.com.
EOTECH announced the HWS CUAS (Counter Unmanned Aircraft Sight), available in EXPS3 and XPS3 models, featuring a sophisticated aiming reticle for rapid engagement of stationary and moving drones. VP of Engineering Todd Estes highlighted how holographic technology corrects for parallax error and provides superior field of view compared to conventional lenses.
Primary Arms Optics has opened pre-orders for two new long-range scopes: the PLx 2.5-20x48 and PLx 4.5-36x56 FFP Compact Rifle Scopes, featuring Japanese-manufactured ED glass, Steel-on-Steel turrets, and modular Cartridge Turrets. Shipping begins in September with prices starting at $2,299.99.
Steiner unveiled the MPS 2.0 Micro Pistol Sight, an enclosed emitter red dot designed for duty and defense with enhanced durability, longer battery life, and improved ergonomics. The optic features redesigned brightness controls, up to 90,000 hours of runtime, and compatibility with the industry-standard ACRO footprint for multiple weapon platforms.
Hawke Optics announces the second-generation Frontier ED X Binoculars featuring rare-earth Lanthanum optical glass, extra-low-dispersion glass, and dielectric-coated BAK-4 roof prisms for exceptional clarity and light transmission. Available in four models with magnesium alloy chassis and backed by Hawke's No-Fault Lifetime warranty.
Sightmark introduced the G-Shot, a red dot sight that mounts directly to factory Glock slides without milling or gunsmithing. Compatible with Gen 3, 4, and 5 Glock models, the G-Shot features a 3 MOA dot, automatic brightness adjustment, and IP67 waterproof rating.
Sightmark announces the G-Shot, a red dot sight designed to mount directly to factory Glock slides without milling or gunsmithing. Compatible with Gen 3, 4, and 5 Glock models, the G-Shot features a 3 MOA dot reticle, automatic brightness adjustment, and IP67 waterproof rating.
Primary Arms Optics released a limited commercial run of the PLx Compact 1-8x24 FFP RDB Rifle Scope featuring the ACSS Raptor 5.56/.308 Meter G2 reticle, designed for international teams using metric systems. The scope is available for $1,749.99 at primaryarms.com and select dealers while supplies last.
Steiner eOptics unveiled the M830rc X LRF 1535nm laser rangefinder binocular with seamless A.T.A.K. Battle Management System connectivity. The Germany-made device enables operators to instantly transmit lased target data including bearing, distance, and elevation to shared digital maps, eliminating manual data entry and human error in time-critical operations.
Sightmark has released the Strikon VMP 1-4x22 SFP Fiber V2 Prismatic Riflescope, featuring capped turrets for zero protection, expanded mounting flexibility with four centerline height configurations, and an enhanced accessories package. The updated optic maintains the original's 1-4x prismatic design while addressing practical shooter feedback.
ZeroTech Optics has released the Vengeance 1-6x24 LPVO in Flat Dark Earth finish, featuring a 1-6x magnification range with illuminated RAR reticle and second focal plane design. The scope is designed for hunters, recreational shooters, and modern sporting rifle owners seeking fast target acquisition and precision at extended distances.
ZEISS introduces the V3 riflescope line, featuring six models designed for North American hunters with 90% light transmission, compact lightweight design, and pricing from $299.99 to $949.99. Available mid-August 2026 through authorized retailers.
Vortex Optics has released the Crossfire® II Red Dot lineup, available in red or green, featuring a 2 MOA dot, solar with auto D-TEC technology, and motion activation. The optic is designed for recreational shooters and compatible with AR-style rifles, rimfires, shotguns, and other firearms with Picatinny rails, with pricing starting at $149.99 MAP.
Zanders announced the addition of Infitac Thermal Pistol Sights to its optics lineup. The Infitac Fast Mini Series includes the FML 19 and FMP 13 models, featuring advanced thermal imaging technology optimized for handgun applications with multiple reticle options and 60 Hz refresh rates.