German Precision Optics (GPO USA) announced that the free $95.00 custom Kenton Industries™ turret is now standard with select GPO CENTURI™ riflescopes. The custom turret allows shooters to dial exact yardage or ballistic data tailored to their specific rifle and ammunition at no additional cost.
Avian-X announces the launch of Ridge Runner and Ridge Runner X turkey vests designed for mobile hunters, featuring backpack-style designs with EVA-molded call pockets and magnetic quick-deploy seats. Limited-edition NWTF versions will debut at the National Wild Turkey Federation Convention in Nashville, Tennessee, February 12-14.
Redding Reloading Equipment launched a new Precision Expanding Mandrel product line featuring six mandrels in .0005" increments for eight popular calibers. The CNC-machined mandrels offer handloaders precise control over case neck tension with available sizes ranging from .0005" to .0030" below nominal bullet diameter.
MDT announces expansion of its LSS GEN3 Chassis System with new Ruger American and Ruger 10/22 inlets, plus interchangeable buttstock interface assemblies including XTN, Carbine, and Picatinny options. The modular platform allows shooters to swap components while maintaining optic zero.
Winchester introduces Super Suppressed, a comprehensive subsonic ammunition line available in centerfire handgun, rimfire, and centerfire rifle calibers at major outdoor retailers. The ammunition features clean performance with lead encapsulation technology and pairs with suppressors to optimize noise reduction for target and range shooting.
Kinetic Development Group announced the updated 3.25" Stribog Rail is back in stock with extended length and enhanced bridge design for improved strength and mounting space. The refined accessory maintains KDG's lightweight construction and durability while offering greater functionality for shooters.
Redding Reloading Equipment expands its Master Hunter Die Set and Master Hunter Deluxe Die Set product lines to 45 popular cartridges, featuring a carbide expander button and patented Redding Competition Seat Die for improved accuracy and precision handloading.
Lipsey's, Smith & Wesson, and Field Ethos unveiled an exclusive Model 36 J-Frame revolver featuring a polished blued finish, Performance Center-tuned action, gold bead front sight, and Tyler Gun Works walnut grips. The collaboration combines classic design with modern performance for discerning shooters and collectors.
MTM Case-Gard introduces the Chronograph Case (CCXERO), a hard-shell protective case designed for the Garmin Xero chronograph. The compact case features custom-fit foam, rugged construction, and is priced at $14.50 MSRP.
Federal Ammunition and Henry Repeating Arms collaborated on a limited-edition 150-grain 30-30 Win. cartridge featuring a bonded soft-point bullet and nickel-plated case designed for reliable lever-action rifle feeding. The commemorative ammunition will debut at CattleCon 2026 in Nashville, Tennessee.
Blaser Group unveiled the R8 Professional 2.0, an enhanced straight-pull rifle featuring an ergonomic vertical pistol grip, DLC A+ barrel coating, and height-adjustable comb. The rifle is available in a kit with TSA-approved hardcase and starts at $5,500 MSRP through Blaser Premium Dealers.
Galco announces the Yaqui Slide Belt Holster is now available for the S&W M&P Shield X with or without red dot sight. The premium steerhide holster features independent tension screw adjustments, minimalist design, and near-vertical carry angle for fast draws.
Wildlife Research Center® launched Golden Estrus® Scent Stick Formula, a weather-resistant estrus scent designed to trigger rutting bucks' mating instincts. Made with premium doe urine and estrus secretions, the 2.5 oz stick offers easy application and extended scent release for hunting season.
Shell Shock Technologies, headquartered in Eubank, Kentucky, launched Shell Tech Gear, a dedicated website featuring Shell Tech-branded apparel and accessories for the 2A, shooting sports, and hunting communities. The collection includes t-shirts, hoodies, flannels, hats, and accessories like the Shell Tech Dog Bowl and Rambler Mug, designed for durability and outdoor performance.
Federal Ammunition expanded its Rob Roberts Raptor Steel waterfowl shotshell line in 2026, collaborating with Rob Roberts Custom Gunworks to offer six new options in 12-gauge and 20-gauge configurations. The specialized loads feature heavy payloads, high pellet counts, and optimized velocities designed for improved pattern consistency and performance on ducks and geese.
Smith & Wesson Brands, Inc. announced a partnership with Lipsey's to release the exclusive Performance Center Model 36 Field Ethos revolver. This limited-release J-Frame features a .38 Special +P chambering, Tyler Gunworks premium walnut boot grips, and a bobbed hammer for concealment, with an action job performed at the factory.
Mission First Tactical introduced the MFT Ultra Low Ride IWB Holster, which sits 1.5" lower than standard holsters for deep concealment and comfort. The ambidextrous holster features adjustable retention with audio click confirmation, is made in the USA, and carries a lifetime warranty at $59.99 MSRP.
EOTECH, Henry Repeating Arms, and Mad Pig Customs created a limited-edition rifle series to commemorate EOTECH's 30 years of manufacturing, donating $66,000 in proceeds to Special Operations Wounded Warriors (SOWW) during SHOT Show's 2026 Gundie's Event.
Beretta introduces a commemorative 500th Anniversary Medal designed in partnership with the Italian State Mint, available to customers purchasing select new Beretta firearms during 2026. The medal features the Beretta 500 logo and historic Beretta Villa, presented in a custom display package upon warranty registration.
NEXTORCH North America announces NEXTORCH Ultra-Thin Tactical Gloves built with CORDURA® stretch fabric, dual-layer palm protection, and ten-finger touchscreen technology. Designed for tactical training, patrol duty, and outdoor activities, the gloves feature seamless fingertip construction, moisture-wicking materials, and direct mounting support for NEXTORCH tactical lights with an MSRP of $44.99.