Reno, NV –– PARD Optics, a leading manufacturer in thermal and night vision optics, announces the addition of its newest Marketing Director to the team.
PARD is pleased to announce the addition of John Aho as Marketing Director. John fills a critical role for PARD, managing the marketing and advertising strategies across all facets of the competitive landscape. John will officially start on June 5th, and will be based out of his home in Virginia Beach, VA. John comes to us with over ten years’ experience in the Marketing and Advertising field, most recently consulting for Black Flag Collective, where he helped create vision, foundation, and strategic alignment with some of the World’s best brands in the outdoor, tactical and firearms industry. Previously John worked for Ironclad as a Senior Producer responsible for creating content for some of the biggest names in the firearms and outdoors industry – including Sig Sauer, Daniel Defense, Blackhawk, The Navy SEAL Foundation, Beretta and Surefire.
John holds a Bachelor of Science degree in Digital Communication and Media/Multimedia, with a minor in Film Studies from Old Dominion University. John’s skills and understanding of strategies and tactics to promote the PARD product line with key retailers, agencies and media partners will be an important component of the PARD brand development and growth strategy.
About PARD Optics
Optimax Technology LLC (“PARD Optics”) manufactures cutting edge thermal and night vision products. PARD is introducing new standards for profitability, quality, features and value, to help deliver reliable and affordable digital optics to the market. PARD manufactures a wide variety of consumer products that are distributed worldwide.