Celerant FFL Retail Software with Integrated SMS Text Message Marketing Capabilities

Allows dealers to send SMS text messages from the point of sale, and trigger messages based on memberships, rentals, repairs and lane reservations

Staten Island, NY Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, today announced new SMS text message marketing functionality. Through Celerant’s FFL point of sale, dynamic, trigger-based text messages can be created and sent to individual shoppers - helping firearm dealers build and nurture customer relationships, and increase sales.

“As retail evolves, the demand for digital communications to stay in contact with consumers is increasing drastically,” stated Ian Goldman, President and CEO of Celerant Technology. “To provide our firearm dealers with new digital methods of communication, Celerant incorporated SMS text messaging into its retail platform. Not only does this allow dealers to engage with customers more effectively, it allows them to communicate using channels customers are already comfortable and familiar with.”

With Celerant’s FFL point of sale software, text messages can either be automated or sent manually, when needed. Within a customer transaction, cashiers have the ability to select the appropriate message to send to a customer to notify them of status updates in real-time. Messages can also be sent automatically based on triggers and account activity that occurs in the retail system, such as earned membership rewards, repair updates, and reminders for shooting range reservations; triggers will be expanded in a future release to include upcoming sales, delayed orders, rental returns, and more.

Celerant includes several ‘out-of-the-box’ text messages, and additional messages can be easily created from within Celerant’s back office suite. Messages can be personalized using parameters that automatically pull and display data from Celerant’s retail database, such as ‘First Name’, ‘Coupon Code’, ‘Club Name’, ‘Reward Points’, ‘Work Order Number’, and more. Messages can also include hyperlinks, making it easier for customers to, for example, access rewards, download coupons, write an online review, reserve a lane, and even follow the dealer on social media. For automated text messaging, triggers can be created to recur daily, monthly or yearly; or every minute for almost real-time messaging and marketing.

In an upcoming version, Celerant’s SMS text messaging can be used by dealers to communicate with internal staff. Leveraging transaction and workforce data, store managers can be automatically informed about store transfers, loss prevention, voids, large orders, changes in employee shifts, and more. Text messages can also be sent to staff when a firearms instructor is needed, or assistance is needed in an aisle or at a register.

To learn more about Celerant’s integrated SMS text message marketing, please visit

About Celerant Technology
Celerant has been supporting the outdoor and firearms industry since 1999 with innovative retail software, enabling FFL dealers to expand their business both in store and online. As a preferred software provider for the NSSF, NRA and NASGW, Celerant supports dealers through point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations (i.e., Weapon Depot, GunBroker,, and more. For more information, please visit