Iselin, NJ – Celerant Technology, a leading retail software provider for the firearms industry, recently wrapped up its 3rd annual client conference for dealers using Cumulus Retail. This year’s theme was ‘All Things Digital,’ and the virtual conference focused on important topics such as streamlining ATF compliance, how to sell more products in-store and online without stocking the merchandise, and making the most of the Cumulus Retail software.

“We first started hosting our conferences for dealers using our Cumulus Retail software back in 2021, when it was imperative that they embrace online sales and a more digital strategy, considering the industry at that time,” stated Ian Goldman, President and CEO of Celerant Technology. “Fast forward three years, that trend continues and is now at the forefront for most of our firearms dealers. Our annual conferences are an opportunity to educate and empower our dealers to embrace a more digital strategy.”

In addition to tracks dedicated to in-store and online retail, this year’s conference offered a track dedicated entirely to sportsman retailers. Topics ranging from how to sell more products with less effort as a result of distributor integrations, eliminating paper and storing e4473’s in the cloud, new functionality to support manufacturing for Type 7 FFLs, and more were available. Plus sessions such as expanding your online presence, ranking your website closer to page one on Google, sending more effective, personalized emails based on triggers in the software, and the new mobile apps for sales and range operations. Hosted by Celerant’s team of expert software trainers, each session was designed to help dealers be more competitive in today’s modern retail world and the years ahead.

In line with the event’s theme of ‘All Things Digital’, Celerant surprised three lucky winners with a kick-start to enhancing their digital strategy. Trigger LLC won a free mobile app for an entire year, Worth Firearms won free SEO (search engine optimization) services for 6 months, and Sheridan Decorating won integrated free email marketing for 3 months!

“We love all the industry-specific information that we get from the client conference.” stated Amber Stansbury, Chief Financial Officer of ShopTrigger.com. “This year, we even won the mobile app giveaway and are very excited to get working on it.”

The virtual event featured many firearm-industry partners that integrate with Cumulus Retail’s point of sale and eCommerce platform, including Project ChildSafe by the National Shooting Sports Foundation (NSSF), SCOPE CLX by the National Association of Sporting Goods Wholesalers (NASGW), Lipsey’s, 2nd Amendment Wholesale, FastBound, 4473 Cloud, Smartwaiver, Gun StoreMaster, Gunstores.com and more. Dealers were able to interact with each partner at their virtual booths, enter into partner giveaways and learn how the integrations can help bring their firearms business to the next level.

A video recap of Celerant’s 2023 Virtual Client Conference is available at: https://www.youtube.com/watch?v=eCXZVhHufns

About Celerant Technology
Celerant has supported the outdoor and firearms industry since 1999 with innovative retail software, enabling FFL dealers to expand their business both in-store and online. As a preferred software provider for the NSSF, NRA and NASGW, Celerant supports dealers through the point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, please visit http://www.celerant.com/firearms.

YouTube video: https://www.youtube.com/watch?v=eCXZVhHufns