MIdwayUSA Announces Jerod Smothers as Merchandising Manager- Hunting, Archery & Black Powder

COLUMBIA, MO – August 5, 2022 – MidwayUSA’s Jerod Smothers recently accepted the position of Merchandising Manager – Hunting, Archery & Black Powder. Jerod earned a degree in Finance and Banking/Real Estate from University of Missouri – Columbia in 2005. He joined MidwayUSA in 2013 as MidwayUSA Merchandising Manager – MidwayUSA Branded Merchandise, after a little more than seven years in the banking and finance industry. Since joining MidwayUSA, Jerod’s primary responsibly has been to manage and grow the MidwayUSA Branded Merchandise offering, to include MidwayUSA Hunting Clothing, Range Bags, Backpacks, Shooting Gear and much more. Most recently, in addition to the MidwayUSA branded clothing offering, Jerod served as Merchandising Manager – Clothing & Footwear.

“Hunting has always been a passion of mine and I couldn’t be more excited to step into this new and challenging role,” said Jerod. “I have a great team and we are excited to continue growing our Hunting Categories and serving our customers.”

In his new position, Jerod will be responsible for sales, margins, and product selection for MidwayUSA’s Hunting, Archery & Black Powder category. He will report to Travis Rodgers, Merchandising Director – Hunting & Outdoors.

“Jerod brings a wealth of experience to this position, having previously managed the Clothing and Footwear lines,” said Ryan Fischer, MidwayUSA – VP Merchandising. “I’m looking forward to continued strong results as Jerod works to bring the very best in products to our Customers.”

Jerod is an NRA Patron Member, avid outdoorsman, and has a strong passion for whitetail, turkey, and waterfowl hunting. For more information about MidwayUSA careers, please visit for all open positions.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity, and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

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