Primary Arms Government Adds Law Enforcement Western Sales Manager

HOUSTON, TEXAS – Primary Arms Government has announced the hiring of Brice Gallasso as the new U.S. Law Enforcement Territory Sales Manager for the Western Region.

Brice is a Law Enforcement professional with over 12 years of experience and numerous instructor-level accreditations. Brice started as a Detention Deputy in Goshen County (WY) Sheriff’s Office. From there, Brice moved to full time Patrol Deputy, serving as a K9 Handler and Gang Intel Deputy. He moved to Parker County (TX) Sheriff’s Office in 2016, and since then, he’s served as a Corporal in the Patrol Division, as well as a field Training Officer and Gang Intel Officer. Through his experience, Brice has achieved numerous instructor-level certifications, including TCOLE Firearms Instructor, TCOLE Basic Instructor, and TCOLE Field Training Officer as well as TASER Instructor titles.

“Brice has over 12 years of Law Enforcement experience, which will surely be an advantage with his current customer base,” says Özge Cumberland, Primary Arms’ Senior Vice President of Sales, Marketing, and Business Development. “We are very pleased to have Brice on our team and believe he will be a great addition to the Primary Arms family.”

As Territory Sales Manager for the Western Region, Brice will work with and represent teams across the Western United States, including Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming as well as parts of West Texas. If you are interested in reaching Brice Gallasso for your agency, please email

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About Primary Arms Government
Our mission at Primary Arms Government is to ensure every officer has the tools and equipment they need to do their job as safely and as effectively as possible, so at the end of the shift, they all go home. With 13 years of manufacturing, retailing, and wholesaling experience, Primary Arms opened its Government division in 2019, supporting professionals with access to over 600 top brands across 150+ product categories. With a (1) business day quote response turnaround time, Primary Arms offers industry-leading service with no minimum order quantity. In addition, Primary Arms provides its partners a full suite of complimentary amenities, including Agency demo days and T&E opportunities, a complete trade-in program, technical product support, and more. Primary Arms Government is the exclusive distributor for the patented ACSS reticle, available in various configurations with Primary Arms Optics’ duty-proven products. Primary Arms Government is also one of Texas’s Authorized Glock Law Enforcement Distributors.

For more information on Primary Arms Government, visit the company website or contact:

Primary Arms Government Sales Team