Winchester Optics and Winchester Pet today announced they will be attending the 2026 SHOT Show, the shooting, hunting, and outdoor industry's largest annual trade event. The show takes place January 20–23, 2026, at the Venetian Expo + Caesars Forum in Las Vegas, Nevada.

Winchester Optics and Winchester Pet will be located within the Winchester Ammunition booth #11827, where representatives will be available throughout the event to meet with industry partners, dealers, and media. Attendees will have the opportunity to connect with the teams and learn more about the latest products and initiatives across both brands.

SHOT Show serves as the industry's primary gathering for manufacturers, distributors, retailers, and media across the firearms, optics, and outdoor markets.

About Winchester Optics: Winchester Optics is an extension of the 158-year-old Winchester brand, which is built on integrity, hard work, and a deep focus on its loyal customers. Winchester Optics embodies the spirit of exploration, adventure, and self-reliance with a diverse lineup of products to fully realize their hunting and shooting experience in the great outdoors. Learn more about Winchester Optics, please visit Winchester Optics or follow on Facebook and Instagram.

About Winchester Pet: Winchester Pet is an extension of the 158-year-old Winchester brand, which is built on integrity, hard work, and a deep focus on its loyal customers. Winchester Pet embodies the spirit of exploration, adventure, and self-reliance with a diverse lineup of products that connect individuals and their pets to the great outdoors. Learn more about Winchester Pet by visiting worldofwinchester.com or connecting with us on Facebook or Instagram.