Pursuit Media TV, LLC, a nation's leading provider of hunting, fishing, shooting, and outdoor lifestyle programming, today announced an extraordinary 2025 viewership milestone: 158.4 million total viewers reached across its platforms.

This record-breaking performance marks the strongest year in the company's history and underscores Pursuit's position as the most-watched and fastest-growing outdoor media brand in America.

Key highlights from 2025 include:
Pursuit Channel (linear TV) Achieved a solid 6% year-over-year increase in total viewers, continuing steady growth even as many traditional linear networks face subscriber and viewership declines.
Pursuit UP (streaming / FAST) Experienced explosive growth with a 32% increase in total views and a 34% increase in total minutes viewed, driven in large part by the successful launch and immediate impact of its addition to The Roku Channel lineup.

The combined reach of 158.4 million viewers reflects Pursuit's aggressive and strategic expansion across both traditional and modern platforms, including:

Linear TV distribution in more than 24 million homes (DIRECTV Ch. 604, Verizon Fios Ch. 818, Comcast Xfinity, and hundreds of regional cable systems)

Free streaming availability on over 120 million devices via Roku Channel, Samsung TV Plus, Google TV, MyFree by DIRECTV, Truth+, Sling Freestream, Plex, and more

"These numbers tell a very clear story: authentic, high-quality outdoor programming still matters — and people are choosing to watch it on our platforms in record numbers," said Rusty Faulk, CEO of Pursuit Media. "While many linear networks continue to shrink, Pursuit is growing — both in audience size and in strategic distribution partnerships. The immediate lift we saw from The Roku Channel launch alone is proof that viewers want our content, and they want it where they already are."

Pursuit's 2025 success was fueled by a powerful lineup of flagship series, including The High Road with Keith Warren, Ted Nugent Spirit of the Wild, Red Arrow, MOJO Untamed with Terry Denmon, Higdon Outdoors TV, Dean Partridge's Canadian Whitetail, The Choice with Ralph & Vicki, Fly Rod Chronicles with Curtis Fleming, Whitetail Diaries, Strike Zone Tuesdays fishing block, Sportsman's Adventures with Captain Rick Murphy, and many more.

Pursuit Media continues to expand its footprint and viewer options in 2026, with additional platform launches and distribution upgrades already in progress.

About Pursuit: Pursuit Media is an industry leader in outdoor lifestyle programming, delivering hunting, fishing, shooting, and adventure content to over 140 million homes via a multitude of distributors available across the country. Based in Glenwood, Alabama, Pursuit Media, LLC, is majority-owned by The Bordelon Group and remains dedicated to promoting the outdoors lifestyle and supporting the rights of enthusiasts nationwide.

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