Minneapolis, MN — Viridian Weapon Technologies, a premier American manufacturer of laser sights, tactical lights, and optics for firearms, is now available through the dealer portal of Bill Hicks & Co., Bill Hicks & Co. is a long-standing, family-owned distributor recognized for its stability, service, and commitment to the shooting sports industry.
This new distribution relationship expands nationwide dealer access to Viridian's green laser, green dot optic, and weapon-mounted light solutions—technology trusted by armed professionals and responsibly armed citizens alike. By stocking Viridian products, Bill Hicks & Co. enables dealers to source proven, duty-grade aiming and illumination systems through a single, streamlined ordering platform.
"This partnership is really about access," said Brian Heeden, CEO of Viridian. "Bill Hicks works with dealers who know quality and demand products that perform under pressure. Making Viridian available through their portal helps us get our technology into more stores—and ultimately into the hands of people who rely on it for defense, duty, and everyday carry."
Viridian products are engineered from the ground up for real-world use, with a focus on speed, visibility, and confidence in high-stress environments. Key product highlights include:
- Advanced green dot optics built around modern optical systems that enhance clarity, speed, and shooter confidence
- High-visibility green laser sights for rapid target acquisition in all lighting conditions
- Weapon-mounted lights and laser/light combinations relied on by law enforcement and military professionals
- Tailored, firearm-specific designs custom-fit for many of today's most popular handgun models to ensure proper alignment, intuitive activation, and carry compatibility
Authorized dealers can now order select Viridian SKUs directly through the Bill Hicks & Co. portal, simplifying inventory management while offering customers American-made technology designed to perform when it matters most.
For more information about Viridian products, visit viridianweapontech.com.
Authorized dealers can place orders by logging into the Bill Hicks & Co. dealer portal at billhicksco.com.
About Viridian Weapon Technologies
As an industry leader in designing and manufacturing high-tech self-defense accessories, Viridian Weapon Technologies sets the benchmark for the civilian, military, and law enforcement sectors. Viridian ushered in a new era of technology when they invented green laser pistol sights nearly two decades ago. The diverse and sophisticated product lineup features cutting-edge green laser sights, reflex sight optics, high output LED weapon-mounted tactical lights, and groundbreaking gun cameras, among a suite of other innovative shooting accessories. Located in Minneapolis, Minnesota, each Viridian product embodies the pinnacle of technological excellence. Discover the full line of innovations at ViridianWeaponTech.com.