The Airgun Sporting Association (ASA) announced a major fundraising initiative aimed at generating $10,000 in support of the Student Air Rifle (SAR) Program. This milestone campaign coincides with the SAR program's tenth year of introducing school-age youth to the sport of target shooting and emphasizes the industry's commitment to growing the next generation of safe, responsible shooters.

To reach this $10,000 goal, the ASA is collaborating with Pyramyd Air and Airgun Depot, the airgun industry's two largest retailers, to leverage their established charitable checkout platforms. By encouraging community-wide participation, the initiative seeks to provide the Student Air Rifle Program with the critical resources needed to expand its reach in schools across the country.

"The Airgun Sporting Association's support is a major step forward for the Student Air Rifle Program," said Jake Hindman, Founder, President, and CEO of the Student Air Rifle (SAR) Program. "This partnership strengthens the connection between youth shooting sports and the airgun industry and will help us equip more schools, train more coaches, and introduce more students to safe, responsible target shooting."

To jumpstart the campaign, the ASA has committed to matching all customer contributions dollar-for-dollar until their $5,000 matching cap is reached, effectively ensuring the program hits its $10,000 total objective through the power of collective giving.

How to Help Reach the $10,000 Goal

The SAR program has become a cornerstone for youth development, thanks to the long-term support of the ASA and dedicated members like Umarex, Crosman, Daisy and HatsonUSA. Throughout 2026, the community can contribute to the $10,000 target through the following checkout options:

• Add a Buck: Customers may add $1.00 to their purchase at checkout on Pyramyd Air and Airgun Depot.
• Round Up: Customers may round their purchase total up to the nearest dollar, with 100% of the difference donated to the SAR program.
• The ASA Multiplier: Every dollar donated by customers is matched by the ASA until the $10,000 fundraising goal is achieved.

Reaching this $10,000 goal will provide direct financial support for junior athlete equipment, competition entry fees, and safety education. These funds directly benefit the Student Air Rifle Program, which provides a structured, safe, and competitive shooting environment for athletes ranging from elementary school through college age.

Join us in celebrating a decade of excellence in youth shooting sports—visit Pyramyd Air or Airgun Depot today to "Add a Buck" or "Round Up" and help us reach our $10,000 goal for the next generation of shooters!

About the Student Air Rifle (SAR) Program

The Student Air Rifle (SAR) Program is a non-profit organization dedicated to facilitating the introduction of school-age youth to target shooting. Now in its tenth year, SAR uses a standardized curriculum to bridge the gap between physical education and competitive shooting sports. The program emphasizes safety, discipline, and accessibility for students of all skill levels.

About the Airgun Sporting Association

The Airgun Sporting Association is the leading industry trade organization dedicated to promoting the safe and responsible use of airguns for sport, hunting, and competition. The ASA collaborates with manufacturers, retailers, and policymakers to support the continued growth of airgunning in the United States. For more information, visit www.airgunsporting.org.