The Shooting Wire

Friday, March 20, 2026  ■  Retail

Make Family Memories With FREE Easter Photos at Bass Pro Shops and Cabela's

Bass Pro Shops and Cabela’s invites families to celebrate spring by offering FREE photos with the Easter Bunny at all retail locations*. Families are encouraged to make a free reservation online and will receive a FREE 4x6 studio-quality photo, with additional photo packages available for purchase. After visiting the Easter Bunny, families will receive a free Bass Easter Egg with a special prize, while supplies last.

WHEN:

March 21 – 22 and March 28 – April 5, 2026. Photo hours*:

WHERE:

Bass Pro Shops and Cabela’s locations across North America**

For a full list of retail locations, visit basspro.com/stores

COST: FREE

Visit basspro.com/easter or cabelas.com/easter for more information and click on your local store for more details.

* Hours may vary by store

**Excludes Bass Pro Shops World Wide Sportsman retail location in Islamorada, Fla.

SHOP:

Bass Pro Shops and Cabela’s is the place to shop for Easter basket gifts

for the whole family. Hop into the nearest retail location for spring-inspired

gifts, including:

About Bass Pro Shops: Bass Pro Shops, North America’s premier outdoor and conservation company, was founded in 1972 when avid young angler Johnny Morris started selling tackle out of his father’s liquor store in Springfield, Missouri. That was the company’s sole location for the first 13 years, and it has since grown to nearly 200 retail locations throughout North America. Today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops united with Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Newsweek as “America’s Best Outdoor Retailer” for four consecutive years and “America’s Most Trusted Retailer for Outdoor Gear.”