Benelli USA will be on the ground at the upcoming NRA Annual Meetings & Exhibits 2026 in Houston, where attendees can visit Booth #2813 for a firsthand look at the company's latest advancements and core firearm platforms.
This year's presence is anchored by Benelli's Advanced Impact shotgun barrel system—an engineering-driven refinement designed to produce denser, more consistent patterns with increased downrange energy. Integrated into select models across the lineup, Advanced Impact represents a measurable step forward in shotgun performance, built for those who demand effectiveness under real-world conditions. The Benelli Super Black Eagle 3 continues to define reliability in harsh environments, while the Benelli Ethos blends lightweight handling with refined performance for upland and sporting applications. The Benelli Lupo bolt-action rifle brings the brand's engineering philosophy into the precision hunting category, offering modular fit, recoil reduction, and sub-MOA accuracy potential.
The Benelli experience at Booth #2813 is built around hands-on evaluation. Attendees can assess balance, ergonomics, and mechanical design up close, while engaging directly with team members who understand how these systems perform in the field, in competition, and in defense applications.
In addition to product integration, Benelli will highlight its Art of Performance Series that reflects the brand's commitment not only to building great shotguns and precision rifles, but to advancing the understanding of true engineering demands. By revealing the science behind its manufacturing process, Benelli reinforces its position at the forefront of performance-driven innovation. For hunters who demand unwavering confidence when the moment matters most, the series underscores a core principle—precision is not incidental; it is intentional.
The NRA Annual Meetings & Exhibits 2026 remains a key gathering point for the firearms community. Within that environment, Benelli's focus is clear—demonstrating the integration of innovation, engineering, and proven design across a complete lineup of firearms. For those evaluating performance, materials, and engineering at a higher level, Booth #2813 is a stop that warrants time on the floor.
For more information on Benelli USA's full line of premium shotguns and centerfire hunting rifles, visit BenelliUSA.com.
About Benelli: Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles. Since the company's inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, Advanced Impact barrel technology, effective recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, Benelli is recognized as the world's leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.