For generations, Franchi has been part of something bigger than the hunt. It's been there in quiet mornings, shared traditions, and the stories passed down from one season to the next. At the 2026 NRA Annual Meetings & Exhibits, Franchi invites attendees to Booth #2813 to experience a brand rooted in heritage, guided by family values, and built for a lifetime of companionship in the field.

Every Franchi firearm reflects a legacy of Italian craftsmanship and a belief that the time spent outdoors—whether in the blind, upland field, or at the range—is about more than the moment. It's about who you share it with.

This year, Franchi introduces the all-new Momentum Utility Lite Elite—known simply as the MULE—a thoughtful addition to the Momentum family designed to be a constant companion wherever the day leads. Balanced, versatile, and always within reach, the MULE is built for those who move seamlessly between responsibilities and opportunities—between the hunt, the land, and the home. With scout-style adaptability and dependable performance, it reflects Franchi's commitment to creating firearms that feel natural in hand and trusted by those who carry them.

Franchi continues to evolve its Momentum bolt-action lineup with the introduction of .400 Legend chambering in both the Momentum Elite and Momentum Carbine Elite models. For hunters across the Midwest and beyond, this addition speaks to a shared understanding of place, regulation, and tradition. The .400 Legend offers modern ballistic performance in a platform designed for confidence—delivering the kind of reliability that allows hunters to focus on the experience itself. With multiple configurations available, the Momentum family grows in a way that respects individual hunting styles while staying true to Franchi's heritage of thoughtful design.

Following the 2025 debut of the next-generation Affinity 3 and Affinity 3.5, Franchi expands the lineup for 2026 with 15 new models, offering more ways for hunters to find the right fit within a platform they already know and trust. The Affinity has long been a cornerstone of the Franchi family—a dependable Inertia Driven® semi-auto passed between seasons and often between generations. Known for its clean operation and consistent performance, it's the kind of shotgun that becomes familiar over time. The latest models introduce a refined stock design that blends Italian artistry with meaningful ergonomic improvements. A slimmer forend and enhanced checkering provide a more intuitive feel, while repositioned grip texturing offers greater control in the moments that matter. It's an evolution that honors tradition while enhancing the connection between shooter and firearm.

From early mornings to lasting memories, Franchi remains dedicated to crafting firearms that belong in the moments that define a life outdoors.

Visit Franchi at Booth #2813 during the 2026 NRA Annual Meetings & Exhibits, April 17–19 in Atlanta, Houston, and become part of a tradition that continues to grow with every generation.

To learn more about Franchi's shotguns and bolt-action rifles, visit FranchiUSA.com.

About Franchi: Known for its high-quality semi-automatic shotguns, over-under shotguns, and bolt-action rifles, Franchi brings over 150 years of craftsmanship and innovation to the gun-making art. Franchi firearms have earned a reputation among dedicated upland hunters, waterfowlers, and big game hunters for their exceptional fit, exquisite handling, fine balance, and proven reliability in the field throughout the world.