Franchi invites duck hunters and waterfowl enthusiasts to experience what's next in the blind at the 2026 Delta Waterfowl Duck Hunters Expo, July 24–26, at the Iowa Events Center in Des Moines, Iowa. Visitors can stop by Booth #823 to get hands-on with Franchi's complete lineup of performance-driven shotguns, including the all-new 2026 Affinity Series—15 new models built on the next-generation Inertia Driven® platform with refined ergonomics and field-focused upgrades.

Designed for hunters who appreciate the traditions of the flyway as much as the pursuit itself, the Affinity Series represents the next evolution of Franchi's proven Inertia Driven® platform. Across 15 new models, thoughtful refinements to ergonomics, balance, and handling create a shotgun that feels like a natural extension of the hunter. Every enhancement was made with time in the field in mind, delivering the instinctive performance and confidence that allow hunters to stay focused on the birds, the dog, and the moments that make every season memorable.

"Every hunt has a story, and every season creates memories that last long after the decoys are packed away," said Nick Andrews, Director of Marketing for Benelli USA. "The new Affinity Series reflects everything hunters have come to expect from Franchi—dependable performance, intuitive handling, and the confidence to focus on the hunt instead of the shotgun. We're excited to put our shotguns into the hands of waterfowlers at the Delta Waterfowl Duck Hunters Expo."

Throughout the weekend, attendees will have the opportunity to explore the complete Franchi lineup alongside the extended Affinity Series, speak with Franchi product experts, and experience firsthand the thoughtful refinements that define the next generation of shotguns. Whether continuing a lifelong waterfowling tradition or creating new memories with family and friends, visitors will discover why Franchi has become a trusted companion for hunters who value craftsmanship, reliability, and the simple joy of sharing time outdoors.

The Delta Waterfowl Duck Hunters Expo is expected to bring together thousands of passionate waterfowl hunters for three days celebrating the heritage of duck hunting, conservation, and the gear that fuels every season. Franchi is proud to be part of an event that honors the traditions of the sport while helping ensure its future for generations to come.

To learn more about Franchi's shotguns and bolt-action rifles, visit FranchiUSA.com.