The Shooting Wire

Wednesday, July 1, 2026  ■  Retail

Kinsey's Launches Kinsey's Plus to Help Independent Dealers Grow More Profitably

New Program Provides Access for All to Best Account Advantages

Kinsey's Inc., one of the nation's leading distributors of outdoor sporting goods, is proud to announce the launch of Kinsey's Plus™, a new dealer benefits program designed to help independent retailers improve profitability through enhanced purchasing advantages, priority services, and exclusive business benefits.

Kinsey's Plus gives dealers access to premium account benefits by either reaching an annual purchasing threshold or through an annual membership option, making the program accessible to businesses at every stage of growth.

The program includes meaningful advantages designed to strengthen a dealer's business, including free freight on qualifying orders, upgraded payment terms, priority inventory allocation, expedited order fulfillment, enhanced backorder privileges, annual credit reviews, and exclusive access to Kinsey's Dealer Show Remote Hot Shows.

"Kinsey's Plus was built around one question: How do we help independent dealers become more competitive?" said Phil Dixon, National Sales Director for Kinsey's. "Every benefit in this program was selected because it creates real value — whether that's improving cash flow, reducing operating costs, gaining faster access to inventory, or providing the level of service that helps dealers win in today's marketplace. We're investing in the long-term success of our customers, and Kinsey's Plus is another example of that commitment."

Kinsey's has spent more than seven decades building partnerships with independent retailers across the country. Kinsey's Plus continues that commitment by providing dealers with practical advantages that reward loyalty while making it easier to grow alongside one of the industry's most trusted distributors.

Dealers interested in learning more about Kinsey's Plus or determining their eligibility are encouraged to contact their Kinsey's Sales Representative or visit https://kinseysinc.com/programs-and-policies.

Kinsey's Inc. serves brick & mortar and eCommerce retailers nation-wide who share a passion for the outdoor and outstanding customer experiences. Servicing a vast variety of accounts, our perfect match is the four-season retailer who predominantly sells archery, ammunition, and firearms. Customers include small startup businesses, established B&M retailers, national mass merchants, and eCommerce providers. Programs and benefits are tailored specifically for each sales channel to provide maximum customer value. Shop 30k+ items through our customer-focused, self-service web portal.

Visit https://kinseysinc.com/new-accounts/ to set up your account.