Outdoor Sportsman Group (OSG), in Partnership with Old Trapper, Browning, SPYPOINT, Dryshod, Can-Am and Rocky Boots, proudly brings Ultimate Season – the ultimate resource guide for American hunters – to the largest audience of outdoors enthusiasts and hardcore hunters anywhere. Created with outstanding partners and OSG Hunting Brands' second-to-none content experts, Ultimate Season, a comprehensive, multi-platform initiative running from August through December 2026, is designed to generate rabid enthusiasm and get hunters ready for what is shaping up to be one of the most promising seasons ever, and early openers are literally only weeks away.
Every hunter knows it's attention to the small details that often leads to success in the field, and OSG's team of experts is dedicated to showcasing the finer points of their partners' best new products and to providing the key insights that will make this the best hunting season yet.
Ultimate Season shares best-in-class content through world-class TV programming, expert editorial, custom videos, and highly engaging social content across OSG's Hunting Brands. Plus, country music entertainer extraordinaire Luke Bryan is helping to celebrate the 2026 hunting season with a VIP Grand Prize experience sweepstakes. To learn more about this once-in-a-lifetime opportunity, go to UltimateSeason.com.
"Outdoor Sportsman Group continues its commitment to providing premium content across its various and expanding media platforms," said Tim Cremin, Head of Programming at Outdoor Sportsman Group. "Ultimate Season is a perfect example of how top-tier industry partners, Hunting Brand expertise, and market-leading media can create a benchmark multimedia experience for hunters of all experience levels. It's our goal to inspire participation and to provide the know-how for ultimate success this season."
Ultimate Season will showcase new gear and products available to hunters and outdoors enthusiasts through OSG's multi-platform media assets:
- Long-form custom digital videos on OSG branded websites, as well at MyOutdoorTV
- Expert editorial content displayed in GAME & FISH, Petersen's HUNTING, North American Whitetail and Bowhunter magazines and websites (gameandfishmag.com, petersenshunting.com, northamericanwhitetail.com and bowhunter.com)
- Short-form content on Outdoor Channel, Sportsman Channel and GAME & FISH TV
- Immersive and interactive social media experience for consumers across OSG's social media platforms
- Multi-winner sweepstakes, including "Ultimate Season Prize Packs," plus an experiential grand prize to see country music artist Luke Bryan in concert
"Old Trapper is proud to partner with Outdoor Sportsman Group on Ultimate Season and support a program that helps hunters prepare for and get the most out of the season ahead," said Robert Leary, Chief Marketing Officer of Old Trapper. "We value the opportunity to work alongside the OSG team to connect with passionate hunters through engaging content, trusted expertise and experiences that celebrate the outdoor lifestyle."
Learn more about Ultimate Season at UltimateSeason.com.
Outdoor Sportsman Group is comprised of the world's foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel (Canada) and MOTV, the world's leading subscription streaming platform created for outdoor lifestyle enthusiasts. The Group also consists of numerous established publishing assets: 14 outdoor magazines including Guns & Ammo, Game & Fish, Petersen's HUNTING, In-Fisherman and 20 top websites. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com.