North America’s premier outdoor and conservation company will donate 15% of sales on most items during Evening for Conservation to support local conservation efforts

Bass Pro Shops announced plans today to celebrate the official Grand Opening of its new location in Victor, New York, with an Evening for Conservation open to the public on Thursday, Nov. 12. The special event will begin with live entertainment at 5 p.m., followed by a ribbon-cutting ceremony and store opening.

The 90,000-square-foot retail destination, located at 700 Eastview Mall Drive, is ready to serve outdoorsmen and women from across the entire Finger Lakes Region while honoring the area's rich sporting heritage. The fifth Bass Pro Shops location in New York will offer customers its "best-of-the-best" product selection and genuine, friendly expert service, with doors set to open just ahead of New York's Southern Zone regular firearms deer season.

Bass Pro Shops: America's Leading Outdoor and Conservation-Focused Company, built on a passion for fishing
Johnny Morris, legendary angler and noted conservationist, started Bass Pro Shops in 1972 in an 8-square-foot space in his father's liquor store in Springfield, Mo. That was the company's sole location for its first 13 years.

Today the company enjoys the support of the most dedicated customer base in the outdoors. Each year, 250 million outdoorsmen and women shop at Bass Pro Shops or Cabela's locations across the United States and Canada. With a steadfast commitment to quality, value and friendly expert service, Bass Pro Shops has gained a reputation as North America's premier outdoor and conservation company.

The Grand Opening night's "Evening for Conservation," a tradition started by Bass Pro Shops founder Johnny Morris, unites sportsmen and women to support local conservation organizations.

The outdoor and conservation company invites the greater Rochester region to a special ribbon-cutting ceremony and weekend-long celebration for its new location, highlighted by fishing and hunting celebrity appearances, leaders in conservation, family activities, giveaways, food samples and more.

Fifteen percent of sales on most items during the Evening for Conservation will be donated to local conservation organizations.

Entertainment and festivities for the Evening for Conservation on Nov. 12 will start with a live performance from singer-songwriter Blaine Holcomb at 5 p.m., the official ribbon-cutting ceremony at 6 p.m., followed by the store opening.

Come meet the legends! Special appearances by legendary anglers, outdoor celebrities and conservation champions

The Nov. 12 Evening for Conservation will feature some of the most iconic figures in the outdoor industry:

• Jimmy Houston, Two-time Bassmaster Angler of the Year, 2002 Bass Fishing Hall of Fame inductee and host of "Jimmy Houston Outdoors"
• Kevin VanDam, Seven-time Bassmaster Angler of the Year, four-time Bassmaster Classic champion, 29 Tour-level wins
• Bob Izumi, 2009 Canadian Angler Hall of Fame inductee and host of "Bob Izumi's Real Fishing Show"
• George Poveromo, National seminar and television host of "George Poveromo's World of Saltwater Fishing"
• Chris Johnston, Two-time Elite Series winner and two-time Bassmaster Angler of the Year
• Cory Johnston, Four-time Elite Series winner, 32-time Bassmaster top 10 finisher
• Fred Eichler, Host of "Everything Eichler" and owner of Fulldraw Outfitters
• PAW Patrol characters alongside fishing legend, Charlie Evans

Following the Grand Opening ceremony, these special guests will be available for meet and greets and autographs, until 8 p.m.

Grand Opening Weekend festivities offer something for everyone
The Evening for Conservation and Grand Opening Weekend include can't-miss deals, exclusive events and exciting attractions for outdoor enthusiasts of all ages:

• Families and guests of all ages can create happy Christmas memories throughout the holiday season at Santa's Wonderland. Santa will make his grand arrival on Thursday, Nov. 12, at 5:30 p.m. Starting Friday, Nov. 13, families can schedule a visit to Santa's Wonderland in-store and receive a free 4x6 photo with Santa.
• Bass Pro Shops and Cabela's CLUB Members receive 10 percent off almost everything in-store Nov. 12 – 15, 2026.
• Customers will enjoy exclusive giveaways and deals throughout the weekend. Daily door prizes will be given to the first 200 families through the door on Friday, Nov. 13 through Sunday, Nov. 15.
• Guests of all ages are invited to be among the first to experience the store's stunning 10,000-gallon aquarium and 1,000-gallon stream, located at the heart of the retail destination and home to more than 100 fish representing 13 species.
• Explore the store's full lineup of industry-leading boat brands, including TRACKER, SUN TRACKER, RANGER, MAKO, NITRO, REGENCY and TAHOE. Built by Bass Pro's White River Marine Group, the World's Best-Selling Boats are sold factory direct at money-saving prices, with award-winning service and factory-backed warranties.
• The on-site POWER PROS service center will offer world-class service for boats, motors and ATVs/UTVs, with certified technicians that have the knowledge and skills to offer the best service anywhere, including parts and accessories.

The retail store will officially open following the Evening for Conservation ceremony, then for normal business hours the following day, on Nov. 13. Store hours will be 9 a.m. to 9 p.m. on Monday through Saturday, and 10 a.m. to 7 p.m. on Sunday.

Visit basspro.com/victor for up-to-date details about the Evening for Conservation and Grand Opening festivities.