Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to announce that the Ruger® Red Label™ III shotgun has been awarded Best New Shotgun at the 2026 NASGW-POMA Caliber Awards.

The Red Label III carries forward the legacy of Ruger's iconic over/under shotgun, pairing classic styling and American craftsmanship with premium materials and refined fit and finish. Built by Connecticut Shotgun Manufacturing Company (CSMC), the Red Label III reflects Ruger's commitment to delivering quality firearms for hunters and shooting sports enthusiasts. Offered in 20 gauge with 28" or 30" barrels, the Red Label III features a checkered walnut stock with a hand-rubbed oil finish. Designed for pursuits ranging from upland hunting to skeet and sporting clays, each shotgun includes five interchangeable choke tubes and a custom case.

"We're honored to have the Red Label III recognized as this year's Best New Shotgun," said Todd Seyfert, Ruger President and CEO. "The Red Label has long been a cherished part of Ruger's heritage. Bringing it back reflects our commitment to our customers and to the craftsmanship, quality and performance they expect from Ruger. This recognition is a proud moment for our team and an exciting new chapter for an American classic."

The annual NASGW-POMA Caliber Awards recognize outstanding new products across seven categories. This year's independent panel of 21 industry professionals, comprising NASGW and POMA members, evaluated entries based on uniqueness, market need, product value, ingenuity and presentation. The judging process brings together the perspectives of wholesalers and media professionals who sell, test and review products throughout the shooting sports industry.

The awards were presented on October 12 in Phoenix, AZ, during the NASGW Annual Appreciation Reception and Dinner.

For more information on the Vaquero revolvers, or to learn more about the extensive line of award-winning Ruger firearms, visit Ruger.com, Facebook.com/Ruger, or Instagram.com/Rugersofficial.

To find accessories for the Vaquero revolvers, or other Ruger firearms, visit ShopRuger.com or your local independent retailer of Ruger firearms.

About Ruger Firearms

Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Ruger offers consumers almost 800 variations of more than 40 product lines, across the Ruger, Marlin and Glenfield brands. For more than 75 years, Sturm, Ruger & Co., Inc. has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens®," echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.