Fiocchi to Highlight New Products, Shooting Celebs, and 2A Advocacy at SHOT Show

January 2020 – Fiocchi has much to be excited about this year, and the company looks forward to sharing it with dealers, distributors, and media attending the 2020 SHOT show in Las Vegas January 21-24. There's a lot happening with Fiocchi's premiere line up of world-class ammunition, and everyone is invited to booth #11955 to see it for themselves.

The big news includes the several new products to be launched later this spring, such as the all new Blue Guardian line of defense and training ammunition. Developed with lead-free frangible and copper bullets and heavy-metal-free primers, Blue Guardian takes environmentally safe and reduced-hazard ammunition to the next performance level.

SHOT show attendees are also invited to the Fiocchi booth to visit and talk with celebrity guests from the competitive shooting world, including:

Jerry and Kay Miculek – Holder of over 100 national and world shooting titles, Jerry Miculek along with wife and IPSC champion shooter Kay Clark-Miculek will be at the Fiocchi booth Tuesday, Jan. 21 from 9am-10am and Wednesday, Jan 22 from 9am-10am.

Lanny Barnes – Three-time Olympian Biathlon competitor, 3-Gun champion shooter, hunter, and shooting instructor Lanny Barnes will be at the Fiocchi booth Tuesday, Jan. 21 from 2:30pm-3pm and Wednesday, Jan 22 from 2:30pm-3pm.

Dianna Muller – Two-time national 3-Gun champion, 22-year law enforcement veteran, firearm instructor, and The DC Project founder Dianna Muller will be at the Fiocchi booth Wednesday, Jan. 22 from 9am-9:30am and Thursday, Jan. 23 from 9am-9:30am

For more information on the full line of Fiocchi's innovative centerfire rifle, handgun, shotshell, rimfire, cowboy action, and specialty ammunition, stop by SHOT booth #11955 or visit

About Fiocchi: Since 1983, Fiocchi of America has been based in Ozark, Missouri. As a stand-alone US-based arm of the greater Fiocchi global brand, Fiocchi of America continues to integrate and launch new products directed towards the US market. In 2020, Fiocchi furthers its expansion of products in the hunting, conceal carry, self-defense, and law enforcement market channels. Fiocchi offers a full portfolio of target and hunting shotshells, centerfire rifle and pistol ammunition, match and standard grade rimfire .22LR, specialty and classic cartridges, reloading components and blanks.