ALLEN Lineup of Steel Shooting Targets

Louisville, CO: The NSSF reports that nearly 5 million new shooters entered the shooting sports market in 2020. Retailers during this time also reported an estimated 40 percent of their sales were to individuals that had never owned firearms before. These new shooters, and the foundation of existing shooters in the market, all need a multitude of target options to learn and hone their skills in a safe manner.

In response, ALLEN Company has introduced an expansive lineup of steel targets to their EZ-Aim™ target brand.

Headlining the Steel Targets are the Hardrock AR500 Series, which are summarized below:

Hardrock Steel Target Systems:

The Hardrock family of targets are all constructed from heavy-duty AR500 hardened steel and come standard in a high visibility background format ready for immediate shooting when you get to the range. Hardrock targets are available in:

·Circular gong targets available in 4in., 8in. and 10in. size bullseye

o MSRP’s range from: $19.99 to $44.99

·Circular centerfire spinner targets available in 3-4in. and 4-5in. size

o MSRP’s range from: $31.99 to $37.99

·Square plate centerfire spinner targets available in 4-5in. and 7in. size

o MSRP’s range from: $37.99 to $42.99

·IPSC ½ silhouette centerfire target

o MSRP: $48.99

To help you customize your target setups to the format you prefer, the Custom Target Systems Quick-set Steel Target Stand and Rubber Strap Gong Hanging Kit were both also introduced. These products are a great way to mount your steel targets quickly so that you can get right to ringing some steel downrange. These items carry an MSRP of $62.99 and $16.99 respectively. All of these products are also compatible with the EZ-Aim Custom Target System Platform.

In addition to the Hardrock AR500 Steel Targets, the Deflector Steel Targets were introduced. The Deflector Series was designed exclusively for rimfire and airgun use and contains:

·Deflector Steel Silhouette Spinner Target

o MSRP: $69.99

·Deflector Triple Steel Spinner Target

o MSRP: $21.99

·Deflector Resetting Steel Spinner Target

o MSRP: $26.99

In addition to this expansive target offering, these products can be displayed in a space saving, comprehensive merchandising stand that is both shoppable for the consumer and customizable for the retailer. Contact your ALLEN sales representative for more details.

A complete digital catalog with images and product information on these targets can be accessed by clicking on this link:

Come see these fine shooting products, currently available to the outdoor trade at many retail and online customer channels.

For more information about the ALLEN Company and their broad expanse of shooting and hunting products, visit them at or call (800) 876-8600. @allenoutdoors



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Media contact: Megan Trujillo via phone (720) 390-679116 or via email

About Allen Company:

Enjoying their newly opened headquarters in Louisville, Colorado, Allen Company was founded in 1970 and is the leading provider of hunting, shooting, archery and tactical-related products to the Outdoor Industry. Their stable of market leading brands include; ALLEN®, EZ-Aim™, TAC Six, Krome™, Vanish™, Terrain, Velox, Razor, Titan, K’Netix, Pulse™ and Stryke. Having recently celebrated their 50th year in business, Allen Company is hard at work maximizing organizational efficiencies so that they may continue to deliver innovative, quality products to the consumer market.