MidwayUSA Brings on Rio Outdoors


MidwayUSA is pleased to announce Rio Outdoors as one of the latest additions to their ammunition offering.

“We are always looking to partner with great suppliers to meet the needs of our customers,” said Peter Eiberger, Merchandising Manager - Ammunition & Components at MidwayUSA. “Rio has been making ammunition for recreational and competitive shooters for years, and we are excited to add them to the offering.”

Established in 1896, Rio Outdoors is a Spain-based manufacturer of premium shotgun cartridges and components for hunting, sporting, and defense applications. Rio’s US-based offices are located in Dallas, Texas. Rio Outdoors uses top quality materials and their own technological advances, which result in a cartridge of the highest standards. The demands of their experts regarding components, tests, plus quality and efficiency controls have turned Rio into worldwide leaders in cartridge manufacturing for over 125 years.

“We have a history spanning over a century and a quarter,” says Manuel Jimenez, Country Manager USA for Rio Outdoors. “…and our customer base in the United States is fiercely loyal to our products. We want to ensure that they have the best possible access to our product line regardless of where they live.” He added, “MidwayUSA is a top-tier premium supplier with massive exposure to our audience and should substantially improve product access across our offering.”

For MidwayUSA’s offering of Rio Ammunition products, please visit

For more information about Rio Outdoors, please visit

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity, and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

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