Shine United Partners with Silencer Central

Engagement Includes a New Approach to Creative and Campaign Execution

MADISON, Wis. – Shine United, a Madison, WI-based agency, is pleased to announce its partnership with Silencer Central, a leader in the manufacturing and sales of silencers.

An award-winning agency, Shine was selected by Silencer Central for its unique ability to articulate, evolve and elevate outdoor brands – from creative repositioning and brand identity to campaign communications.

“This is the type of client we love – a bold brand that is ready to make a major shift,” said Mike Kriefski, Shine United’s President and Executive Creative Director. “Silencer Central is quickly becoming a leader in the suppressor category and Shine is excited to be partnering with them.”

Since its inception in 2001, Shine United has been revered for its bold brand evolutions, innovative marketing strategies and breakthrough creative executions. Shine has received much acclaim for its work for outdoor brands, as well as work done in the healthcare, active sport and food and restaurant categories. Shine’s portfolio includes work for Krieghoff International, Sitka Gear, Carver Yachts, LaCrosse Footwear, Aguila Ammunition, Mossberg Firearms, Winston Fly Rods and the Rocky Mountain Elk Foundation.

“This category is highly regulated, but Silencer Central has something their competition does not – a seamless nationwide selling process that makes it dramatically easier for hunters to navigate the red tape associated with purchasing their silencer,” said Chris Sprangers, Director of Outdoor Brands and Partner at Shine United. “Shine is excited to work with Silencer Central because their product and process is second to none in the category.”

“Shine approaches projects with the end goal in mind, and always with an eye towards the market trends,” said Brandon L. Maddox, Founder of Silencer Central. “Not to mention their unflinching creative, this is just a great match. I’m excited to see the campaigns start to come together.”

About Silencer Central

Silencer Central started its illustrious journey in 2005 as South Dakota Silencer, an events-based business, created with the goal of reaching the underserved hunting and sport shooting market by simplifying the silencer ownership process. It became Dakota Silencer, and finally rebranded as Silencer Central after expanding its simplified process in August 2020 to all 42 states where silencers are lawful. Silencer Central makes it simple to purchase a silencer by managing the entire buying process for the consumer, providing a free NFA Gun Trust, offering interest-free payment options, and shipping directly to their front door, once approved. To learn more about Silencer Central, please visit

About Shine United

Shine United is a $51 million advertising, design and digital agency located in America’s Heartland – Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, WeatherShield Windows. Shine’s outdoor brand experience includes Sitka Gear, Carver Yachts, LaCrosse Footwear, Aguila Ammunition, Mossberg Firearms, Winston Fly Rods and the Rocky Mountain Elk Foundation. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine’s work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times. Learn more at #ShineOn