Orion Wholesale, recognized as one of the fastest growing distributors in the hunting and shooting sports industry, is proud to announce the promotion of Matt Nicholson to Vice President of Sales. In his role, Nicholson will be responsible for sales team leadership, expanding new sales territories, developing new distribution channels and contributing to the company’s marketing and business strategies. Nicholson will report directly to Brent Taylor, Chief Executive Officer, ORION Wholesale.

Nicholson brings with him deep industry relationships and over a decade of sales and leadership experience managing sales teams of 100+ reps. Before joining ORION, as VP of Sales, he led high-performance sales teams at Davidson’s and Ammo Inc. Matt is a veteran of many industry trade shows including SHOT Show, NRA and NASGW, just to name a few. Born and raised in Queens, NY, Matt now resides in Mesa, AZ with his wife with 5 children. He enjoys playing golf and hockey. Matt’s spare time is dedicated to family time.

"Matt has a strong background in leading large sales teams in the shooting sports industry. He has a deep knowledge of the firearms industry and what it takes to deliver client success," said Brent Taylor, Chief Executive Officer, ORION Wholesale. "As ORION continues its rapid growth, Matt’s sales leadership and background in building top-performing sales teams will expand ORION’s product portfolio. We feel like this is the best decision for the company to continue its rapid growth."

“ORION Wholesale has an incredible product line and a stellar reputation. I’m excited to help increase the sales growth for this iconic brand,” said Nicholson. “ORION Wholesale line of premium products is a perfect fit for me. Their product offerings are second to none.”

For more information on all Orion Wholesale products and services, please visit: www.orionfflsales.com