Smith & Wesson recognizes twenty retailers as Ambassador Dealers for 2021

SPRINGFIELD, Mass., – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) is pleased to announce that twenty of its top retailers across the nation have been recognized as Ambassador Dealers for their outstanding performance in 2021. The Smith & Wesson Ambassador Dealer program recognizes retailers who serve as strong advocates for the Smith & Wesson brand and who continually support the growth of its brand and products.

Sue Cupero, Vice President of Sales said, “The partnership we have with our Ambassador Dealers is a truly special one; these dealers embody the Smith & Wesson core values and align with our brand vision. We recognize the hard work of our Ambassador Dealers and look forward to many years of continued partnership and success.”

To be selected as a Smith & Wesson Ambassador Dealer, retailers were required to meet specific criteria of outstanding sales performance, retailer training, custom marketing strategies, and more. In recognition of these Ambassador Dealers, each was presented with an awards package and is now recognized as an Ambassador Dealer on Smith & Wesson’s Dealer Locator. New Ambassador Dealer retailers will be selected annually.

To view the list of 2021 Smith & Wesson Ambassador Dealers, click here.

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About Smith & Wesson Brands, Inc.

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality handgun, long gun, and suppressor products to the global consumer and professional markets under the iconic Smith & Wesson®, M&P®, and Gemtech® brands. The company also provides manufacturing services including forging, machining, and precision plastic injection molding services. For more information call (844) 363-5386 or visit smith-wesson.com.