Beretta Booth at SHOT Show


(Accokeek, MD) Beretta anticipates thousands of visitors next week at its redesigned SHOT Show booth. The booth has an open floor plan with several redesigned, designated product areas that showcases our new 92X pistol line, new releases for the APX and 92G Elite LTT series, a brand-new over-and-under shotgun designed specifically for sporting clays, and the launch of several new Tikka rifles.

Beretta, a leader in the firearms industry, continues to demonstrate its ability to bridge the latest technological advances with traditional aesthetics and contemporary design to provide users of its products with advantages both on the range and in the field.

With more than 230 firearms on display in the Beretta booth (#13956), visitors will have the opportunity to view a variety of Beretta’s new and featured guns. Among these featured guns include our new line of 92X pistols, which has been created to evolve the proven Beretta 90 series to fit the needs of today’s shooters.

Debuted in North America at an exclusive media event this past summer, the 92X line is the latest addition to the 90 series pistol platform, which has seen 50 years of refinement and has been tested, used, and abused in some of the most demanding environments any sidearm has been subjected to. Combining advanced ergonomics, full backwards compatibility with railed 90 series accessories, and the established reliability and accuracy of the 90 series, the new 92X family is uncompromising in its top-level performance - ideal for both competitive dynamic shooting and/or defensive purposes in Full Size, Centurion (mid-size), and Compact configurations.

Other new pistol models on display in our booth will include the 92X Performance, APX Target, and new Compact and Centurion configurations of the popular 92G Elite LTT series. Featuring a pre-tensioned barrel and extended controls for improved manipulation, the new APX Target is the ultimate competition-oriented pistol and utilizes a removable, serialized chassis frame, a set of target adjustable sights with a fiber optic front, and an integral red dot mount cut on the slide.

Built in partnership with Langdon Tactical Technology, the 92G Elite LTT Compact and Centurion models showcase ultra-thin grips, forward cocking serrations, a stainless steel target barrel, and unique beveling around the trigger guard.

Located in the newly redesigned Sako and Tikka section of the booth, Beretta will showcase 3 new additions to the Tikka range of hunting rifles: the Tikka T3x Lite Veil Alpine, Tikka T3x Lite Veil Wideland, and Tikka T3x Lite Roughtech. Utilizing the innovative Veil Alpine and Wideland camo patterns, the Veil Alpine and Wideland models feature an enhanced recoil pad, a Cerakoted and fluted bolt with an oversized bolt handle, and an extensive caliber selection that offers a choice for any type of hunting.

With a fluted, cold hammer-forged barrel and a muzzle brake included for recoil reduction, the Tikka T3x Lite Roughtech utilizes a rough surface texture provides a solid grip throughout the grip in all weather conditions.

Created specifically for clay shooting, the new Beretta 694 over-and-under platform was designed and tested in collaboration with the Beretta Shooting Team with the objective to match a shooter’s passion for the sport with a reliable and accurate competition shotgun. The 694 features redesigned ergonomics that reduce the presence of obstacles in the field of view when shouldering the gun and the need for head lifting to better track the lower target, a slightly decreased drop, improved checkering on the safety, and a wider comb for an improved face placement regardless of the shooting position.

Beretta will showcase a range of our clothing and accessories, which are dedicated to the avid shooter and weekend sportsman. Stop by the booth to learn from and interact with the Beretta Team. Highlighted will be Beretta’s ‘Clash’ Eyewear collection that has been designed and engineered in collaboration with the Rudy Project, the Beretta Footwear series developed and constructed in step with Zamberlan, and a preview of the all new Beretta Training Gear collection, conceived and refined in partnership with our global military and law enforcement alliances.

Beretta’s Training Gear line is range ready and built for everyday wear. The featured gear includes functional pants & shorts, range shirts, performance fleeces, quick dry polos, and a complete line of professional grade backpacks and ranges bags

Throughout the week, Team Beretta shooters and Beretta ambassadors, which include Vincent Hancock, Kim Rhode, Anthony Matarese, Jr., Diane Sorantino, Todd VanLangen, Ernest Langdon, and JJ Racaza, will make appearances in the Beretta booth (#13956). These ambassadors will also participate in various live streamed events and will be featured on Beretta social media pages.

Follow along with the daily activities in the booth on Beretta USA’s LinkedIn, Instagram, Facebook, and Twitter pages. We will be featuring various live stream events throughout the week as well as interactive Q and A sessions based on questions sent in by our followers.

USA Contact:

Kimberlee Eveland

301-283-2191 ext. 1384

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 15 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes, and markets a complete line of firearms, accessories, and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit