Series Launches February 27 with Six Events on Tap
DENVER – Sportsman Channel, a network of Outdoor Sportsman Group – the world’s largest aggregator, creator and distributor of outdoor lifestyle content, has signed on as the official multimedia distributor of the McKenzie Archery Shooters Association (ASA) 3D Live Tournament. The events will be broadcast via linear, digital and social channels (Sportsman Channel, MOTV and Sportsman Channel Facebook page) beginning on February 27 at 5 p.m. ET with the Hoyt Pro/Am Tournament, and then continue to distribute monthly tournaments through the summer, with the final tournament on August 28.
The ASA, established in 1994, was formed to call attention to the sport of archery by providing a series of tournaments for highly-skilled participants. The concept has evolved to the point where Sportsman Channel has agreed to televise tournaments in a six-month schedule in 2021. Each McKenzie ASA tournament can draw up to 2,000 amateur and professional archers from all over the world.
“The sport of archery goes well beyond what we see every four years – if we’re lucky – during the Olympic Games,” Outdoor Sportsman Group President and CEO Jim Liberatore said. “The ASA has established itself as a bonafide, first-class organization that is determined to bring the sport of archery to the masses.”
The ASA “Pro Pressure Point Shootdowns” are the highlight of each national McKenzie ASA tournament. After two days of competition in the field, the top five archers in each of the four professional divisions square off on a special, five-target field set up with stadium seating and CAM’s broadcast cameras.
Each archer shoots an arrow at one of the five targets to add to their two-day cumulative score from the weekend. If needed, a sixth arrow also is shot to determine the final podium positions. This phase of the competition features the added pressure of archers having to perform in front of hundreds of spectators on the field with broadcast cameras following their every move.
The following is a list of each tournament with air date. Viewers will see the finals broadcast live on Sportsman Channel at 5 p.m. ET on August 28.
February 27 Foley, AL Hoyt Pro/AM
April 24 Paris, Texas Easton Southwest Shoot Out
June 5 London, KY TRU Ball & Black Eagle Pro/AM
June 26 Metropolis, IL Mathews Pro/AM
July 31 Russell County, AL Elite Archery Pro/AM
August 28 Cullman, AL McKenzie ASA Classic
Sponsors of the McKenzie ASA 3D Live Tournament include: Elite Archery, Hoyt, Easton Southwest, TRU Ball & Black Eagle and Mathews. For more information on Sportsman Channel and the Archery Shooters Association, visit: www.asaarchery.com.
About Archery Shooters Association: In addition to the national Tour, the ASA supports more than 330 clubs that provide an excellent opportunity for everyone to shoot. With a focus on the growth of the sport of 3-D archery by supporting local clubs and making a commitment to youth education and training, the ASA has established itself as a leading force in the movement to bring the sport to mainstream America. The ASA organization includes experienced archers and coaches that work year-round conducting well- organized and challenging local, state, and national tournaments that are enjoyed by professional and amateur shooters alike.
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com