Primary Arms Names Kelly Rosenberger as Director of Government Programs, Sales

HOUSTON, TEXAS – Primary Arms has named U.S. Foreign Military Sales expert Kelly Rosenberger to lead as Director of Government Programs & Sales.

Kelly Rosenberger brings a diverse portfolio of experience in Joint, Interagency, and Multinational engagement with extensive experience in U.S. Foreign Military Sales, Operations, Logistics, and Human Resource programs. Prior to joining the Primary Arms Government team, Kelly led the Near East South Asia Center’s efforts in Saudi Arabia, supporting the transformation of the Saudi Arabia Command and Staff College to an internationally accredited National Defense University in Riyadh, managing a $23.4M Foreign Military Sales case.

Kelly holds a Master’s in Strategic Studies from the U.S. Army War College and a Master of Science in Administration - Cum Laude from the University of Notre Dame. Beyond his interest in firearms and optics, Kelly is an avid scuba diver and certified PADI Divemaster.

As the Director of Government Programs and Sales, Kelly will work with our Government Team staff, clients, community partners, and all stakeholders to amplify Primary Arms Government branding, develop the division, and improve sales. Kelly will take the helm in strategic planning, both to boost program growth and enhance its operational effectiveness.

“It is a pleasure to welcome Kelly Rosenberger to Primary Arms as the Director of Government Programs & Sales,” says Özge Cumberland, Primary Arms’ Senior Vice President of Sales, Marketing, and Business Development. “Kelly’s experience and accomplishments are a testament to his expertise in the industry. We are committed to working with Kelly to align our visions and ensure success in our next chapter.”

For more information about Primary Arms Government’s products and services, click here. For the latest news and updates, follow Primary Arms Government on Instagram and Facebook.

About Primary Arms Government
Our mission at Primary Arms Government is to ensure every professional has the tools and equipment they need to do their job as safely and as effectively as possible, so at the end of the shift, they all go home. With 13 years of manufacturing, retailing, and wholesaling experience, Primary Arms opened its Government division in 2019, supporting professionals with access to over 600 top brands across 150+ product categories. With a (1) business day quote response turnaround time, Primary Arms offers industry-leading service with no minimum order quantity. In addition, Primary Arms provides its partners a full suite of complimentary amenities, including Agency demo days and T&E opportunities, a complete trade-in program, technical product support, and more. Primary Arms Government is the exclusive distributor for the patented ACSS reticle, available in various configurations with Primary Arms Optics’ duty-proven products. Primary Arms Government is also one of Texas’s Authorized Glock Law Enforcement Distributors.

For more information on Primary Arms Government, visit the company website or contact:

Primary Arms Government Sales Team