BIGshot Archery Acquires Delta McKenzie Targets

Merger creates world’s largest, most innovative target line with added production capacity.

Bigshot Archery LLC announced the acquisition of Delta McKenzie Targets—a globally recognized leader in competition-grade 3D and backyard archery targets.

Bigshot Archery is well-known as a leading supplier of innovative archery targets for all types of shooting up to, and including, crossbows. Delta McKenzie, a division of Easton, is most known for its broad and realistic line of 3D targets that are used in the ASA competition circuit and preferred by archery clubs everywhere. Acquiring the new company, with its world-class production facility strategically located in Iowa, will add significant production capacity to Bigshot’s fast growing and economical RealWild 3D targets, Titan foam targets, and the venerable Iron Man crossbow target line.

“We want to thank the Easton and the Delta McKenzie team for their phenomenal job in developing the world’s most iconic 3D brand and for investing in the equipment needed to power the most automated target production facility in the industry,” stated Al Perelli, Bigshot Archery president. “Going forward, products will be manufactured and inventoried at two state-of-the-art factories providing enhanced production and delivery capability.” Aaron Lucky, Easton president, stated “combining Bigshot’s innovative approach to product and marketing, with the manufacturing expertise of Delta McKenzie, will be powerful. We know that the industry will benefit greatly for their singular focus on developing advancements in target products and manufacturing processes going forward.”

“We also want to thank the Easton team, for supporting the transition process and to Tony Howells, of Everlast Capital, who provided the expertise needed to facilitate the merger of two great target brands,” Perelli stated.

Targets will continue to be sold and marketed under the Bigshot and Delta McKenzie brand names and Bigshot will continue to be represented by MWS Associates while Delta McKenzie will continue to be represented by Summit Outdoor Sales. Through the merger transition, customers may continue to contact both companies directly through their existing phone numbers and email.