ZEISS at SHOT Show and Industry Day

White Plains, NY –

ZEISS invites media, buyers and trade professionals to visit ZEISS (Booth #13909) at the 2020 SHOT Show and SHOT Show Industry Day at the Range (Shooting Lane LR-2) to see the full line of versatile and high-performance ZEISS Sports Optics. New items set for display include the expanded lineup of ZEISS Precision Rings and the new V4 T-Series Reticles as well as the wide array of ZEISS riflescopes, spotting scopes, binoculars and accessories.

SHOT Show is the largest and most inclusive show in the hunting, firearms and the outdoor industry which pulls more than 2,000 exhibitors every year. SHOT Show Industry Day at the Range brought in over 1,800 buyers and media members at last year’s event and continues to expand each year. ZEISS will be displaying products that are industry leading and represent the cutting edge of the sports optics market. Attendees of both events will be able to get hands-on exposure to the full line of ZEISS Sports Optics that are sure to be hot items in 2020.

“The opportunity to get face to face with individuals from across the industry is always exciting for the ZEISS Sports Optics team,” said Brian Immel, Head of Marketing – Consumer Products for Carl ZEISS SBE, LLC. “Showcasing the wide range of benefits associated with ZEISS optics makes a difference for us and our partners. All of our products are manufactured to highest standards ensuring extreme durability while maintaining superior levels of precision. While this is no secret to our audience, SHOT Show and Industry Day at the Range give us a great opportunity to demonstrate the precision of ZEISS sports optics one-on-one.”

To find out more about the ZEISS Sports Optics, please visit:

Press contact

ZEISS Public Relations
Cathy Williams

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling more than 5.8 billion euros in its four segments Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology (status: 30 September 2018).

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future far beyond the optics and optoelectronics industries. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership.

With around 30,000 employees, ZEISS is represented in nearly 50 countries, with approximately 60 of its own sales and service companies and 30 manufacturing and development centers around the globe. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl ZEISS Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl ZEISS AG.

For more information, please visit

ZEISS Consumer Products
ZEISS Consumer Products comprises the company’s business with cameras and cine lenses, binoculars, spotting scopes and hunting optics. The area is part of the Consumer Markets segment and is represented at the sites in Oberkochen and Wetzlar.