MONDAY, APRIL 1, 2024   ■   PODCASTING’s No Lowballers Podcast Talks 25 Years of Magpul Innovation

Turns out 1999 was a banner year for the outdoor industry, as not only did get its start 25 years ago, but a little magazine accessory brand was kicking off in Boulder, Colorado.

Magpul marks its 25th year in 2024, and Jon Canipe of the company joined the No Lowballers to talk about the brands origin, its evolution and the guiding principles that drive them to this day.

For example, do you know what a “magpul” really is? If so, how many of you still have one today? What made a rubber accessory manufacturer decide that AR15 furniture was the path to follow? How did that evolve into the Pmag and Magpul’s place atop the magazine market?

This and so many more questions get answered on this episode of the No Lowballer’s podcast featuring Magpul.

The No Lowballers Podcast is a joint effort between and GoWild, the leading pro-2A social media platform. New episodes drop every Thursday and can be found on, Go Wild’s YouTube page and the Sportsmen Empire podcast page.