Accokeek, MD – Quality products combined with quality service equals a quality customer experience. That is the foundation for a lasting and profitable business relationship. It is also the foundation of the Benelli USA Premier Dealer Program. This initiative delivers a positive, consumer-focused in-store experience with leading independent retailers across the country.

The Benelli USA Premier Dealer Program pairs the most respected shooting sports retailers in the U.S. with experiential retail floor presentations highlighting the Benelli, Franchi, and Stoeger brands. This creative execution focuses on a dynamic branded display of firearms in a merchandising format that is high-tech, efficient, and visually stands out to educate and inspire consumers. Part of this program is an annual reception for participating dealers and to recognize the “Premier Dealer of the Year”. The 2024 event was held at SHOT Show at the Venetian on Wednesday, January 24.

This year, Molly's Place Sporting Goods, located in rural Kennedyville, Maryland is the honored Benelli USA Premier Dealer of the Year award recipient. Molly’s Place Sporting Goods was established in 2010 and has transformed from a small-town hunting shop into a dynamic retail destination under the co-ownership of brothers Nick and Chikki Shajwani. Thanks to their leadership, perseverance, forward thinking and dedicated employees, Molly’s Place has seen significant growth, attracting customers from all over the country to its sporting goods store, which includes a restaurant and a convenience store. Additionally, the Shajwani brothers have established an omni-channel e-commerce operation that has expanded their retail footprint. Throughout their growth, they have maintained their family-owned and operated style of business and kept personal customer service at the core of their operations.

“We deeply value the direct relationship we have with our entire dealer network. The Benelli USA Premier Dealer program is an elite group of dealers who have agreed to elevate that partnership to a level above and beyond the norm. Molly’s Place is a prime example of that commitment and we’re pleased to present them with this well-deserved honor as our Benelli USA Premier Dealer of the Year,” said Lee Colquitt, Vice President of Sales.

In addition to the enhanced merchandising experience, the program offers participating dealers additional benefits, including product fulfillment, featured exposure on BenelliUSA.com, consumer events and more. The Benelli USA Premier Dealer Program also combines in-store merchandising with digital and social media in an omni- channel approach to build brand and product awareness through Benelli's top customers.

Benelli USA is interested in growing this program—which currently has locations from California to Maine—and looks to expand dealer participation with select partners throughout 2024.

To learn more about the Benelli USA Premier Dealer Program, contact Chris Lindblom at clindblom@benelliusa.com.

For more information on Benelli USA premium shotguns and centerfire hunting rifles, visit BenelliUSA.com.

About Benelli USA

Benelli USA is the American division of Benelli Armi SpA, founded in 1967 with international headquarters in Urbino, Italy. Since the company’s inception, Benelli has led the world in innovative shotgun technology, starting with the ground-breaking Benelli Inertia Driven System. Benelli is recognized as the world’s leading manufacturer of premium shotguns for competitive shooters, hunters, and defense professionals. Benelli also manufactures the Lupo and R1 Big Game series of precision centerfire rifles, as well as sporting arms under the Franchi, Stoeger, A. Uberti, and Chapuis brands.

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