North Haven, Conecticut - O.F. Mossberg & Sons, a leader in the design and manufacturing of hunting, shooting sports, youth, military and law enforcement firearms for over 90 years is excited to announce their Triple Crown Dealer Program which provides special offers and incentives created to increase sales and profits. The program is designed to motivate and reward sales personnel as well as raise consumer awareness and knowledge of Mossberg products.

* The Stocking Dealer Purchase Program offers the dealer free firearms with multi-gun package purchases built to increase sales and profitability. This program is limited to a one-time purchase (per store location, per program year) with NO LIMIT on the number of packages purchased at that time. Choose from 10, 20 or 30 gun packages plus with any package purchase, receive the bonus point-of-sale materials that come with being a Triple Crown Dealer. Program dates: November 15, 2010 - September 30, 2011.

* Dealer Sales Associate Incentive Program and Xtreme Training Experience is intended to reward dealer sales associates for selling more guns. There is no limit to the total number of prizes an individual can win! Built for success, Grand Prize Winners will enjoy a 2-day "Xtreme Training Experience" at the world-famous U.S. Training Center (formerly Blackwater) in Moyock, NC. This Xtreme experience will include safety and hardware briefings, hands-on, live-fire training with shotguns, pistols and carbines and an exciting Driving Track experience to learn emergency response techniques and practice ramming/pitting behind the wheel. This training experience is guaranteed to thrill even the most experienced shooters! Other prizes associated with this program (upon qualification) include free guns featuring Mossberg's New Blackwater Series shotguns, other Mossberg shotguns and rifles and Mossberg Performance Jackets. Program runs November 15, 2010 - May 31, 2011.

* The Point-of-Sale Support Package increases visibility and awareness at the sales counter and provides support for your new selection of Mossberg firearms. Purchase any multi-gun package in the Stocking Dealer Purchase Program and receive Authorized Triple Crown Dealer premium items from banners and a neon clock to window decals and a rubber counter mats along with key chains, pens, hats and more.

Triple Crown Dealers will also receive sales and marketing support materials periodically over the course of the program year. Those items will include laminated "New Products" quick-reference cards, Mossberg Product Selection Guide (a laminated, ringed overview guide for all Mossberg models) and web blasts, press releases, launch kits and more.

In addition to all the incentives in the Triple Crown Program, Mossberg is offering a VIP Discount Purchase Program to show appreciation to the many people who help make Mossberg products a success. Mossberg is offering sales associates and management a 40% discount off the MSRP for up to two (2) Mossberg or Mossberg International firearms per year. This is a great incentive for all staff members; it encourages participants to become more acquainted with the entire Mossberg line, and promotes use of the products in the field.

To learn more about the Triple Crown Program, visi www.mossberg.com/triplecrown.

About O.F. Mossberg & Sons, Inc.

Founded in 1919, O.F. Mossberg & Sons, Inc. is the oldest family-owned firearms manufacturer in America, and is the largest pump-action shotgun manufacturer in the world. Leading the way with over 100 design and utility patents to its credit, and standing as the first ISO 9001 Certified long-gun manufacturer, Mossberg is considered to be one of the most innovative firearms manufacturers in U.S. History. For more information on commercial, special purpose, law enforcement and military shotguns, rifles and accessories, please visit their website a www.mossberg.com