Winchester Ammo to Sponsor Friends of NRA

FAIRFAX, Va. - The National Rifle Association announces the return of Winchester Ammunition as a Sharpshooter sponsor for Friends of NRA's third season on Outdoor Channel. Winchester will serve as the television show's exclusive ammunition sponsor.

"Winchester is a recognized leader in supporting our hunting and shooting sports heritage and partnering with Friends of NRA demonstrates a strong commitment to our customers and the industry," said Brett Flaugher, Winchester Ammunition Vice President of Sales, Marketing and Strategy.

Friends of NRA follows retired Major League Baseball player Matt Duff and professional shooter Jessie Duff as they explore the history and impact of Friends of NRA, the multi-million dollar grassroots fund-raising program. The Outdoor Channel show airs on Sundays at 10:00pm Eastern Standard Time.

"We're happy to have Winchester back as a member of the Friends of NRA family," said National Manager of Events & Marketing John da Silva. "Matt and Jessie Duff will be doing a lot of shooting this season and can count on Winchester's quality ammunition to find their targets."

Winchester Ammunition is one of the world's most widely recognized and respected suppliers of sporting ammunition. Founded in 1866, they pride themselves in their high-quality products and take a leading role in advancing and supporting conservation, hunter education and shooting sports programs. Visit for more information.

Learn more about Friends of NRA by visiting their website at For sponsorship inquires, contact National Manager of Events & Marketing John da Silva at (703) 267-1356