MONDAY, MAY 4, 2015   ■   RETAIL

Beretta Gallery Opens in Bass Pro Shops Memphis Pyramid

Accokeek, MD - Beretta's third U.S. Gallery location opened this week within the Bass Pro Shops Memphis Pyramid, in Memphis, Tennessee. The ribbon cutting ceremony was held April 29 with a public Grand Opening on April 30th.

Dott. Franco Gussalli Beretta, Executive Vice President of Beretta U.S.A. attended the ribbon cutting ceremony, which was followed by the "Evening of Conservation" – a fundraiser for Ducks Unlimited and America's Wildlife Museum and Aquarium.
Dott. Beretta expressed that he and his family are very excited to open a new Beretta Gallery, especially within a Bass Pro Shops location. "Mr. Morris has a strong vision, and takes pride in the Bass Pro Shops retail experience. Beretta also believes the retail experience is very important and together we will present something great to those who truly enjoy the outdoor lifestyle."

The Beretta Gallery is located on level two of the Bass Pro Shops and occupies approximately 1250 square feet. The Gallery sells Beretta premium and gallery grade firearms, as well as a full line of shotguns for hunting and sporting, and Beretta pistols from pocketsize to full size including the famous Beretta M9. Stylish outdoor and Italian designed apparel for both men and women in addition to top quality hunting gear are also available in the Gallery. Accessories, home decoration, and gift items are among the collection of unique items found in the Beretta Gallery.

This Beretta Gallery is the third in the United States. The flagship location on Madison Avenue in New York City celebrates its 20th anniversary this year, whereas the second Gallery, located in Highland Park Village in Dallas, TX was opened in 1998. There are four more Beretta Galleries found outside the U.S. – Milan, Paris, London and Buenos Aires.

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates seven retail Beretta Gallery stores worldwide. For additional information, visi