FRI | MAY 10, 2019

Hornady is proud to announce 450 Bushmaster 245 gr. American Whitetail ammunition. The ammo is loaded with Hornady InterLock bullets, with exposed lead tips and the exclusive InterLock ring.
Team On-Point S3DA hosted the 1st annual Georgia S3DA Outdoor Target State Championship in Social Circle, Georgia. Georgia S3DA had 118 students from 12 different clubs from all over the state to compete.
Tennessee S3DA held a 3-D regional in the northeastern and southwestern part of the state with a tournament in Finger, TN and at Union County Archery Range in Maynardville, TN.

Team Beretta shooters will attend the upcoming 2019 U.S. Open at M & M Hunting and Sporting Clays in Pennsville, NJ from May 12-19.
Team Beretta shooters recently achieved 6 podium honors in 3 different events at last week’s 2019 Trident Cup, which was held at Meadows Gun Club in Forsyth, GA.
Rosco Manufacturing announced that they will be sponsoring & attending the second annual “Own the Night” event, May 11th at the Wallum Lake Rod & Gun club. The event will host live demos from affiliate partners like American Defense and many more.

Springfield Armory is proud to announce its partnership with two new wholesale distributors, Camfour, Inc. and Hill Country Wholesale, Inc.
Smith & Wesson is seeking candidates for District Sales Manager for the states of California, Nevada and Oregon. The successful candidate must reside in the assigned territory or agree to relocate without assistance.
Pietta Firearms announce its headlining new product of 2019, the 1873 Single Action series of firearms. The 1873 SA Series can be considered some the most “true-to-original” firearms on the market and is available in 45LC, 357MG, 44/40W, 44MG, .22MG and .22LR and a multitude of design options.

Nosler is now be offering Bulk Brass options for 17 Fireball component brass. Nosler 17 Fireball Bulk Brass is bagged unprepped, in 100 count bags to provide their customers with the best quality brass for a cost-effective price.
DeSantis Gunhide announces holster availability for the S&W M&P Shield .45 M2.0 with integrated Crimson Trace Laser. These include inside- and outside waistband models, among others.
The Union Sportsmen’s Alliance (USA) announces its support of the National Shooting Sports Foundation’s (NSSF) Project ChildSafe program to help promote safe firearms handling and responsible storage when not in use. The USA will promote Project ChildSafe via a variety of channels to millions of labor union members who participate in hunting and the shooting sports, including digital media, the organization’s national shooting tour, regional conservation dinners and its award-winning television show, Brotherhood Outdoors.

Now, through May 16, Samson is offering a 20% discount on their AK Accessories, including all K-Rail Handguards. Check out the clearance page for more deals.
The National Shooting Sports Foundation (NSSF) has agreed to help Raise the Flag for America’s Shooting Team, by renewing its gold-level partnership agreement for 2019, including presenting sponsorship of USA Shooting’s National Sporting Clay Cup Fundraiser set for June 7-8.
While the Brady Campaign has expressed sorrow that some anti-gun politicians tried to turn a vigil for victims of the STEM School Highlands Ranch shooting into a gun control event, Brady should apologize to all American gun owners for allowing the attempted exploitation to happen, the Citizens Committee for the Right to Keep and Bear Arms said.

Taurus is extending their rebate on its popular G2c series personal defense pistols. Effective on purchases until July 7th, 2019, eligible buyers of select Taurus G2c models can receive a rebate of up to $30 on each G2c purchased.
A security expert weighs in on recent attacks at churches and schools, the Louisiana House attempts to block banks from refusing accounts for gun companies and stores, getting geeky with ammunition, and more, this week on Tom Gresham's Gun Talk Radio.
This weekend on Discovery Channel, you’re not going to want to miss new programming from The Scott Martin Challenge, Chasin’ The Sun, Sportfishing Television, Sportsman’s Adventure with Captain Rick Murphy and more.

The MidwayUSA Foundation’s Online Donation Drive has concluded. During the donation drive, nearly 200 teams benefited and $83,465 in online donations rolled in. Additionally, the MidwayUSA Foundation awarded $30,000 worth of team endowment funds to winning teams.

Editor’s Note: Today’s feature was written by NSSF President Joe Bartozzi in response to Jim Shepherd’s Monday feature ‘Tough Times Continue for Small Retailers”

In a recent article entitled Tough Times Continue for Small Retailers ( , Jim Shepherd discusses how large retailers are taking a toll on small, independent firearms retailers. Jim wonders how “there are anyindependent retailers left in the industry.” This concern can easily be articulated for any independent retailer, regardless of the industry. There remain, however, opportunities for independent retailers, despite the concerns raised in Jim’s article.

The National Shooting Sports Foundation, the trade association for the firearm and ammunition industry, has been working with all our retail members to try and improve commerce and the retail experience. While the challenges facing all retailers are very real, we have observed some ways in which the independent retailers can not only survive, but they can thrive.

It is certainly true that customers shop differently than they did 20, 10 even five years ago. As such, we find that retailers that embrace this change in customer habits tend to perform better. For example, we encourage our retail members to work with other local businesses and groups in their area to help make their store a destination. I recently heard how one retailer, working with his local Chamber of Commerce, made his parking lot available for the start and finish of a running event in his city. This “outside the box” thinking and work with local groups not only made that store available as a destination, but undoubtedly allowed the retailer to be “discovered” by many potential customers.

Online sales, social media presence and digital marketing can create customized and personalized sales strategies, marketing and advertising campaigns and create social media communities that drive customer engagement. Although businesses must commit the time and energy (and budget) into these tools for them to work, for those that have embraced this way of communicating we see that it has provided them an edge.

Other areas that we see as ripe for growth potential is gunsmithing, repairs and customization. Our research indicates that independent business owners (both ranges and retailers) corner the market on these types of services. While a chain retailer may have a larger selection of “hard goods,” they tend not to take the next steps past selling a product to offer ongoing service and support. This could be an opportunity not only to drive traffic to your shop, but also to supplement your income opportunity through services, rather than just goods.

Additionally, we find that retailers that also offer indoor ranges provide a service that can’t be replicated at the larger chain retailers. Stand-alone retailers might also consider creating a type of “affinity program” with an outdoor range or local gun club, making it easier for customers to get their first actual experience of shooting. This type of arrangement might provide a boost to both the retailer and the range: as new shooters emerge from the initial retail and range experience, they will perhaps look to join the range as a member, or frequent guest.

One area that may be less obvious but speaks directly to the idea of a true “community partner” is the ability for retailers to participate in community outreach projects. Retailers and ranges can enhance their image in the community by engaging in, or sponsoring, food drives, litter clean ups, Little League teams, etc. Never underestimate the fact that local businesses can create an impact far beyond their square footage. Retailers that let the local community know they are invested in their community, and that they care about the people they serve, beyond seeing them as just customers, will go a long way to engendering respect and loyalty that can endure.

These suggestions are based upon our experience with thousands of retail and range members all over the country. And while there is no denying that the market is facing challenges, not only from a shifting retail environment, but also from political/legislative restrictions and “gun-shaming” stunts, there are still real opportunities out there. I encourage retailers to explore NSSF initiatives, such as the newly revamped First Shots program that provides a promotional toolkit to attract new customers and that also includes a $25 gift certificate, paid for by the NSSF, that customers can redeem in your store. If you have never attended the SHOT Show, you are missing out on the largest firearms industry event of the year, and an event that provides invaluable networking opportunities with not only with thousands of suppliers from all over the world, but tens of thousands of your peers and fellow business owners. NSSF also offers educational materials on how to assist with your regulatory compliance and physical security – all with an eye towards making your business as successful as it can be. Please check out all that NSSF has to offer at

— Joseph H. Bartozzi
National Shooting Sports Foundation

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