WED | SEPTEMBER 15, 2021

Surge Outdoors, a leading supplier of hunting and outdoor related products announces its recent purchase of Barnett Crossbows. Barnett innovates and supply’s a broad spectrum of high-performance and value-driven crossbows, vertical and youth bows and archery accessories popular with both hunting and recreational shooters. Barnett is also a leading provider of slingshots and accessories. The acquisition of Barnett demonstrates Surge’s commitment to the archery industry.
Registration is now open for the Civilian Marksmanship Program’s junior air rifle event, the Gary Anderson Invitational. The annual match is set to be held Dec. 3-4, 2021, at the South Competition Center in Alabama, and Dec. 4 only at the Gary Anderson CMP Competition Center in Ohio.
The GLOCK Annual Shoot XXVIII and Gunny Challenge XVII will be held September 17th – 19th. The match is being hosted by the CMP at the CMP Talladega Marksmanship Park in Talladega, Alabama.

The U.S. Concealed Carry Association is committed to moving forward with the 2021 Concealed Carry and Home Defense Expo in Ft. Worth. USCCA has invited Colion Noir, Tim Kennedy, “Kentucky Ballistics,” and others to attend the three-day event.
As summer turns into fall, many gun carriers transition from IWB carry to an OWB holster, and Galco’s classically-designed Avenger combines all the features of a practical belt holster.
1791 Gunleather announced its renewed partnership with RubLine Marketing. Rubline will continue to manage branding and marketing efforts for the premium leather goods manufacturer as its agency of record.

Walther Arms, Inc. announced the appointment of Rob McCanna to President, effective immediately. Previously, McCanna served as Walther’s Vice President of Sales and has had a long, proven track record in the firearms industry.
Blackhawk announced its German distributor Helmut Hofmann has been awarded a contract from the Niedersachsen Police Department in Germany for new duty holsters from Blackhawk’s T-Series Holster line. The Niedersachsen Police Department, which is composed of 8,000 sworn officers, selected the Blackhawk T-Series L3D as its new service holster.
Hornady 6mm ARC has been named the 2021 Shooting Illustrated Ammunition Product of the Year as part of the National Rifle Association’s Publications Golden Bullseye Awards.

Gearfire, an industry leader in eCommerce, Point of Sale, and Merchant Services, announces its newest partnership with wholesale distributor and supplier of shooting sports and outdoor products Iron Valley™ Supply Co.
U.S. LawShield is backing the Connecticut Citizens Defense League, Inc. as they take the state of Connecticut to federal court for violating the Second Amendment rights of its citizens.
Working with Ruger Firearms and Lipsey’s, a major firearms distributor, Gun Talk Radio announces a limited-edition pistol designed for personal protection in the wilds or the city. The GT25 pistol commemorates 25 years of Tom Gresham’s Gun Talk, the original national radio talk show about firearms and gun rights.
AGM Global Vision announced that new models featuring a Laser Range Finder will be coming soon. These are the first LRF models to be added to the Rattler series and AGM will be offering multiple units in the LRF family.
Beretta USA announced the new M9A4, an M9 with modern features such as a red-dot optic compatible slide, dovetailed tritium night sights for optimal sight options, an enhanced short reset Xtreme Trigger System, an 18-round magazine, and a Beretta Vertec frame with included aggressively textured Vertec-style thin grips.
Made-in-the-USA and NIJ-Certified Level IIIA, the BulletSafe Vital Protection 3 (VP3) Vest is the crowning achievement of BulletSafe’s collection of life-saving products. Easily concealed beneath a working uniform, this vest is ideal for law enforcement, security personnel and anyone working in a dangerous profession.

Firearms Legal Protection, a provider of pre-paid legal defense memberships for self-defense, has updated their logo as well as the look and feel of the brand.
The Second Amendment Foundation invites run rights activists across the country to participate in the thirty-sixth annual Gun Rights Policy Conference, which will be a virtual event held online September 25 and 26, hosted by the Second Amendment Foundation and Citizens Committee for the Right to Keep and Bear Arms.
The International Hunter Education Association-USA is proud to announce a new partnership with HuntStand, which will allow its Hunter Education Instructors the opportunity to try the HuntStand Pro app free for one year.

Scott Smith has been named as the S3DA Northeast Arkansas Regional Coordinator.
NSSF announced that American Outdoor Brands companies Caldwell, Crimson Trace, Lockdown and Wheeler are sponsoring a +ONE Gearbox giveaway to continue encouraging peer-to-peer mentorship in shooting sports and hunting through the +ONE Movement.
The Armory Life announced the release of the third issue of The Armory Life print magazine, complementing the daily digital content available on
Industry Day at the Range announced that aviation and defense company Profense, LLC will be the exclusive Media Lunch Sponsor at the 2022 range day event. Profense will provide lunch tickets to all registered media members in attendance.
For Deer Week, the challenge is for western hunters shooting long-range steel animal targets in the high country of Utah. The best of Precision Rifle Shooters show up to take on Doug Koenig’s rifle challenge on this week’s episode of Shooting USA.
This week, Guns & Gear features the Savage Impulse straight-pull rifle, Black Hills Ammunition's Gold ammo in 6.5 Creedmoor, the S&W M&P15T II and more.

Editor’s Note: This feature first appeared in our companion service, The Archery Wire. 

As a social media manager, there is a bit of a struggle of what to post, when to post, what image goes with it, etc. Do you tell a story? Or just post a strong image with few words? Do you not post at all?

This past weekend was a momentous occasion – commemorating 20 years of 9/11. Those of you reading this know how important 9/11 is to our community. And personally, to my family, too.

I saw some misses this past weekend regarding posts that were meant to honor the memories of that fateful day, but instead fell way short. They were tone deaf.

I even had a conversation with one client about “we should post something.” No, we don’t need to “post something.” We need to share our hearts from that day. And as a social media manager for individuals and companies, I can’t share what’s in their hearts. Only they can do that. I can’t just make an image of the twin towers in a shadow and post the words #NeverForget and think that my job as a social media manager is done. Check that off the list.

Nope. Not going to happen.

The best stories and images I saw over the weekend were stories in first-person and therefore, were from the heart. Some had actual pictures they took from that weekend. Some shared where they were, what they were doing, and how they felt. Some shared tributes of those fallen – as well as real stories from real survivors. Some donated to a cause to help those survivors from 9/11. Honestly, if it’s from the heart, there is no wrong answer here.

Some stayed silent.

Silence is okay. A customer isn’t looking at your Instagram feed and saying to themselves, “oh snap, XYZ manufacturer didn’t post a commemorative image today.” I mean, I think of the hundreds of brands I follow on Facebook and Instagram, and do I know if all of them posted something? No. But if I saw one of them posted something I deemed tone deaf or just plain short-sighted, I will notice that and may even call them out on it.

I saw that happen a few times. I cringed.

Out of curiosity, I performed a random poll of two manufacturers, one influencer and one non-profit in our (archery) space on Instagram. One didn’t post anything, two posted an image with the words #NeverForget and one posted from the heart. The one from the heart got the most likes and engagement, in case you were wondering. But hey, that’s social media, after all. It should “social.”

I said above there is no wrong answer here – if it’s authentic and true to who you are. But don’t “just post something.” Get creative. If you didn’t live during 9/11, read up on it. Read about the “The Falling Man.” Watch documentaries on the subject. Ask your employees or co-workers about their stories. You never know what you’ll learn.

I know that you know, we all know, we will #NeverForget.

-- Michelle Scheuermann, editor, Archery Wire

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